Unlimited

Authorized users

Can lend chapters, not whole ebooks

The value of luxury : an emerging perspective / Beata Stępień.

9783030512187 (electronic bk.)
3030512185 (electronic bk.)
3030512177
9783030512170

Cham, Switzerland : Palgrave Macmillan, [2021]

English

1 online resource : illustrations (some color)

10.1007/978-3-030-51218-7 doi

HD9999.L852 S74 2021

658.8343

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

Includes bibliographical references and index.

Access limited to authorized users.

Online resource; title from digital title page (viewed on December 22, 2020).

Palgrave advances in luxury.

Online Resources > Ebooks
All Resources