Digital entertainment : the next evolution in service sector / Subhankar Das, Saikat Gochhait, editors.
Das, Subhankar.; Gochhait, Saikat, 1974-
2021
TK5105.888
Available Online

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Title
Digital entertainment : the next evolution in service sector / Subhankar Das, Saikat Gochhait, editors.
ISBN
9789811597244 (electronic bk.)
9811597243 (electronic bk.)
9811597235
9789811597237
DOI
https://doi.org/10.1007/978-981-15-9724-4
Publication Details
Singapore : Palgrave Macmillan, 2021.
Language
English
Description
1 online resource (265 pages)
Item Number
10.1007/978-981-15-9724-4 doi
Call Number
TK5105.888
Dewey Decimal Classification
004.67/8
302.231
Summary
This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes humanPC or humanhuman or humanmobile collaboration through the Internet (or remote). Dr. Subhankar Das is an Academician, Researcher, Author, Writer, Blogger, Data Science trainer, and Social Media Marketing Consultant. He is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam, with 14+ Years of Teaching and Research Experience and more than 26 Scopus SSCI and SCIe publications. Dr. Saikat Gochhait teaches at Symbiosis Institute of Digital & Telecom Management, Symbiosis International Deemed University Pune, India. He is Ph. D and Post-Doctoral Fellow from the UEx, Spain. He was Awarded DITA and MOFA Fellowship in 2017 and 2018. His research publication with foreign authors indexed in Scopus, ABDC, and Web of Science. He is an IEEE member.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Das, Subhankar.
Gochhait, Saikat, 1974-
Available in Other Form
Digital Entertainment.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review
Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through Story Telling & Creating Interest
Chapter 4: Games Features for Health Disciplines for Patient Learning As Entertainment
Chapter 5: Entertainment in Era of Ai, Big Data & Iot
Chapter 6: Digital Application Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness
Chapter 7: Multivariate Testing Remarketing & Adwords
Chapter 8: The Dynamic Rise of Digital Brands Market Mavens In Digital Entertainment: A Complete Know How For Curious Customers
Chapter 9: Integrated Marketing Communication: A Systematic Study from Media Channels To Digital Connectivity of New Age Consumers
Chapter 11: Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting & Social Media
Chapter 12: Building Effective Social Media Strategy: Case-Based Learning And Recommendations.

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