Digital entertainment : the next evolution in service sector / Subhankar Das, Saikat Gochhait, editors.
Das, Subhankar.; Gochhait, Saikat, 1974-
2021
TK5105.888
Available Online

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Title Digital entertainment : the next evolution in service sector / Subhankar Das, Saikat Gochhait, editors.
ISBN 9789811597244 (electronic bk.)
9811597243 (electronic bk.)
9811597235
9789811597237
DOI https://doi.org/10.1007/978-981-15-9724-4
Publication Details Singapore : Palgrave Macmillan, 2021.
Language English
Description 1 online resource (265 pages)
Item Number 10.1007/978-981-15-9724-4 doi
Call Number TK5105.888
Dewey Decimal Classification 004.67/8
302.231
Summary This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes humanPC or humanhuman or humanmobile collaboration through the Internet (or remote). Dr. Subhankar Das is an Academician, Researcher, Author, Writer, Blogger, Data Science trainer, and Social Media Marketing Consultant. He is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam, with 14+ Years of Teaching and Research Experience and more than 26 Scopus SSCI and SCIe publications. Dr. Saikat Gochhait teaches at Symbiosis Institute of Digital & Telecom Management, Symbiosis International Deemed University Pune, India. He is Ph. D and Post-Doctoral Fellow from the UEx, Spain. He was Awarded DITA and MOFA Fellowship in 2017 and 2018. His research publication with foreign authors indexed in Scopus, ABDC, and Web of Science. He is an IEEE member.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Das, Subhankar.
Gochhait, Saikat, 1974-
Available in Other Form Digital Entertainment.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review
Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through Story Telling & Creating Interest
Chapter 4: Games Features for Health Disciplines for Patient Learning As Entertainment
Chapter 5: Entertainment in Era of Ai, Big Data & Iot
Chapter 6: Digital Application Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness
Chapter 7: Multivariate Testing Remarketing & Adwords
Chapter 8: The Dynamic Rise of Digital Brands Market Mavens In Digital Entertainment: A Complete Know How For Curious Customers
Chapter 9: Integrated Marketing Communication: A Systematic Study from Media Channels To Digital Connectivity of New Age Consumers
Chapter 11: Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting & Social Media
Chapter 12: Building Effective Social Media Strategy: Case-Based Learning And Recommendations.

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