Marketing and smart technologies : proceedings of ICMarkTech 2020 / Álvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanović, editors.
International Conference on Marketing and Technologies (2020 : Lisbon, Portugal); Rocha, Álvaro, editor.; Reis, José Luís, editor.; Peter, Marc K., editor.; Cayolla, Ricardo, editor.; Loureiro, Sandra, editor.; Bogdanović, Zorica, editor.
2021
HF5415.125 .I58 2020eb
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Title Marketing and smart technologies : proceedings of ICMarkTech 2020 / Álvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanović, editors.
Meeting Name International Conference on Marketing and Technologies (2020 : Lisbon, Portugal)
ISBN 9789813341838 (electronic bk.)
9813341831 (electronic bk.)
9813341823
9789813341821
DOI https://doi.org/10.1007/978-981-33-4183-8
Published Singapore : Springer, [2021]
Copyright ©2021
Language English
Description 1 online resource (xxxii, 797 pages)
Other Standard Identifiers 10.1007/978-981-33-4183-8 doi
Call Number HF5415.125 .I58 2020eb
Dewey Decimal Classification 658.800285/63
Summary This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Note International conference proceedings.
Bibliography, etc. Note Includes bibliographical references and author index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Rocha, Álvaro, editor.
Reis, José Luís, editor.
Peter, Marc K., editor.
Cayolla, Ricardo, editor.
Loureiro, Sandra, editor.
Bogdanović, Zorica, editor.
Series Smart innovation, systems, and technologies ; 205.
Available in Other Form Marketing and Smart Technologies : Proceedings of ICMarkTech 2020
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Part I. Artificial Intelligence Applied in Marketing
Part II. Business Intelligence Databases and Marketing
Part III. Customer Data Management and CRM
Part IV. Data Mining and Big Data
-Marketing Data Science
Part V. Marketing Automation and Marketing Inbound
Part VI. Marketing, Geomarketing and IOT
Part VII. Machine Learning Applied to Marketing
Part VIII. Neuromarketing Technologies
Part IX. Omnichannel and Marketing Communication
Part X. Social Media and Networking
Part XI. Virtual and Augmented Reality in Marketing
Part XII. Web Marketing, e-commerce and v-commerce.

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