Digital business and electronic commerce : strategy, business models and technology / Bernd W. Wirtz.
Wirtz, Bernd W., 1964- author.
2021
HF5548.32
Available Online

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Can lend chapters, not whole ebooks

Details

Title
Digital business and electronic commerce : strategy, business models and technology / Bernd W. Wirtz.
Author
Wirtz, Bernd W., 1964- author.
Uniform Title
Electronic business. English
ISBN
9783030634827 (electronic bk.)
3030634825 (electronic bk.)
9783030634810
3030634817
DOI
https://doi.org/10.1007/978-3-030-63482-7
Published
Cham, Switzerland : Springer, [2021]
Language
English
Description
1 online resource (xviii, 758 pages) : illustrations (some color)
Item Number
10.1007/978-3-030-63482-7 doi
Call Number
HF5548.32
Dewey Decimal Classification
658.87
Summary
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed April 19, 2021).
Series
Springer texts in business and economics, 2192-4333
Available in Other Form
Print version: 9783030634810
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Foundations of digital business
Mobile business
Social media business
Digital government
Digital business technology and regulation
Internet of Things
Artificial intelligence, big data, and cloud computing
Digital platforms, sharing economy, and crowd strategies
Digital ecosystem, disintermediation, and disruption
Digital B2C business models
Digital B2B business models
Digital business strategy
Digital transformation and digital organization
Digital marketing and electronic commerce
Digital procurement
Digital business implementation
Coogle/Alphabet case study
Selected digital case studies
The digital future: a brief outlook.

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