The corporate newsroom : steering companies efficiently through communication / Christoph Moss, editor.
Moss, Christoph, editor.
2021
HD30.3
Available Online

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Title The corporate newsroom : steering companies efficiently through communication / Christoph Moss, editor.
Uniform Title Newsroom in der Unternehmenskommunikation. English
ISBN 9783030676421 (electronic bk.)
3030676420 (electronic bk.)
9783030676414
DOI https://doi.org/10.1007/978-3-030-67642-1
Published Cham : Springer, [2021]
Language English
Language Note Translated from German.
Description 1 online resource (x, 154 pages) : illustrations
Item Number 10.1007/978-3-030-67642-1 doi
Call Number HD30.3
Dewey Decimal Classification 658.4/5
Summary Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed April 23, 2021).
Added Author Moss, Christoph, editor.
Series Management for professionals. 2192-8096
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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"There will never be a Newsroom."
The discussion
Part I: Theoretical basics
Integrated Communication in the Corporate Newsroom as a contribution to enterprise value
The journalistic Newsroom as a blueprint for corporate communications
The Corporate Newsroom model
Strategic Content Marketing in the Corporate Newsroom
Efficiency and effectiveness: Controlling in the Corporate Newsroom
The dissemination of Corporate Newsrooms in practice: empirical studies
The Digital Shop Window: The Social Media Newsroom as a Communicative Hub
Part II: Case studies
Case study DATEV: The introduction of a Corporate Newsroom as a change project
Case study Dutch National Police: Building trust with a Corporate Newsroom
Case study R+V Insurance: Meeting new challenges with a Corporate Newsroom
Case study Swiss Life Germany: The Corporate Newsroom as a motor of digitisation
The Authors.

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