New consumer behavior theories from Japan / Akira Shimizu.
2021
HF5415.33.J3
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Details
Title
New consumer behavior theories from Japan / Akira Shimizu.
Author
Shimizu, Akira, author.
ISBN
9789811611278 (electronic bk.)
9811611270 (electronic bk.)
9789811611261 (print)
9811611262
9811611270 (electronic bk.)
9789811611261 (print)
9811611262
Published
Singapore : Springer, 2021.
Language
English
Description
1 online resource (xi, 212 pages) : illustrations (some color).
Other Standard Identifiers
10.1007/978-981-16-1127-8 doi
Call Number
HF5415.33.J3
Dewey Decimal Classification
658.8/342
Summary
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers' decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to s earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed April 28, 2021).
Series
Advances in Japanese business and economics ; 27. 2197-8859
Available in Other Form
Print version: 9789811611261
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Table of Contents
Japanese consumers and media usage
Evolution of the comprehensive decision-making process: Emergence of outspoken consumers
Measuring the impact of a blog: Quantitative and qualitative aspects
Studies on commitment
Mechanism of attitude formation for consumers who convey information
Emergence of communication-oriented consumer
Research on uncertain listeners
Studies on connoisseurs
Brand rating in the age of information sharing
A new decision-making process: a circulating-type communications model.
Evolution of the comprehensive decision-making process: Emergence of outspoken consumers
Measuring the impact of a blog: Quantitative and qualitative aspects
Studies on commitment
Mechanism of attitude formation for consumers who convey information
Emergence of communication-oriented consumer
Research on uncertain listeners
Studies on connoisseurs
Brand rating in the age of information sharing
A new decision-making process: a circulating-type communications model.