Doing business in Guatemala : challenges and opportunities / John E. Spillan, Marleen Campbell Lopez.
Spillan, John E., author.; Campbell Lopez, Marleen, author.
2021
HF3261 .S65 2021
Available Online

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Title Doing business in Guatemala : challenges and opportunities / John E. Spillan, Marleen Campbell Lopez.
Author Spillan, John E., author.
ISBN 9783030643041
3030643042
9783030643041
3030643034
9783030643034
DOI https://doi.org/10.1007/978-3-030-64304-1.
Published Cham, Switzerland : Palgrave Macmillan, [2021]
Language English
Description 1 online resource
Item Number 10.1007/978-3-030-64304-1. doi
Call Number HF3261 .S65 2021
Dewey Decimal Classification 658.421
Summary With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future. This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests. John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books. Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Campbell Lopez, Marleen, author.
Available in Other Form Print version: 9783030643034
Print version: 9783030643058
Print version: 9783030643065
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Chapter 1. Introduction
Chapter 2. Economic Environment
Chapter 3. Political and Legal Environment
Chapter 4. Cultural and Socioeconomic Environment
Chapter 5. Establishing a Business in Guatemala
Chapter 6. Marketing in Guatemala
Chapter 7. Conclusions and Future Trends.

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