Advances in digital marketing and eCommerce : second International Conference, 2021 / Francisco J. Martínez-López, David López López, editors.
2021
HF5548.32
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Details
Title
Advances in digital marketing and eCommerce : second International Conference, 2021 / Francisco J. Martínez-López, David López López, editors.
ISBN
9783030765200 (electronic bk.)
3030765202 (electronic bk.)
9783030765194
3030765202 (electronic bk.)
9783030765194
Published
Cham : Springer, 2021.
Language
English
Description
1 online resource (347 pages)
Item Number
10.1007/978-3-030-76520-0 doi
Call Number
HF5548.32
Dewey Decimal Classification
658.8/72
Summary
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Note
Includes author index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed June 7, 2021).
Series
Springer proceedings in business and economics.
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