Drivers and barriers of consumer behavior regarding new technologies and digital channels : investigating the phenomenon of anthropomorphism and new online consumption forms / Katja Wagner.
Wagner, Katja, author.
2021
HF5415.32 .W34 2021
Available Online

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Title Drivers and barriers of consumer behavior regarding new technologies and digital channels : investigating the phenomenon of anthropomorphism and new online consumption forms / Katja Wagner.
Author Wagner, Katja, author.
ISBN 3658351500 (electronic book)
9783658351502 (electronic bk.)
9783658351496
3658351497
DOI https://doi.org/10.1007/978-3-658-35150-2
Published Wiesbaden : Springer Gabler, [2021]
Language English
Description 1 online resource : illustrations
Item Number 10.1007/978-3-658-35150-2 doi
Call Number HF5415.32 .W34 2021
Dewey Decimal Classification 658.8/342
Summary Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments. About the author Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Online resource; title from digital title page (viewed on September 13, 2021).
Series Gabler research. Retailing and international marketing. 2626-3327
Available in Other Form Print version: 9783658351496
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Record Appears in Online Resources > Ebooks
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Introduction
Structure and Content of the Essays
Essays
General Discussion and Conclusion.

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