Campaigning on Facebook in the 2019 European Parliament election : informing, interacting with, and mobilising voters / Jörg Haßler, Melanie Magin, Uta Russmann, Vicente Fenoll, editors.
Hassler, Jörg, editor.; Magin, Melanie, editor.; Russmann, Uta, editor.; Fenoll, Vicente, editor.
2021
JN45
Available Online

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Title
Campaigning on Facebook in the 2019 European Parliament election : informing, interacting with, and mobilising voters / Jörg Haßler, Melanie Magin, Uta Russmann, Vicente Fenoll, editors.
ISBN
9783030738518 (electronic bk.)
3030738515 (electronic bk.)
9783030738501
3030738507
DOI
https://doi.org/10.1007/978-3-030-73851-8
Published
Cham, Switzerland : Palgrave Macmillan, 2021.
Language
English
Description
1 online resource (1 volume) : illustrations (black and white)
Item Number
10.1007/978-3-030-73851-8 doi
Call Number
JN45
Dewey Decimal Classification
324.940561
Summary
This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.
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Source of Description
Description based on print version record.
Added Author
Hassler, Jörg, editor.
Magin, Melanie, editor.
Russmann, Uta, editor.
Fenoll, Vicente, editor.
Series
Political campaigning and communication.
Linked Resources
Online Access
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Part I Framework
1. Campaigning for Strasbourg on Facebook: Introduction to a 12-Country Comparison on Parties Facebook Campaigns in the 2019 European Parliament Election
2. Social Media as a Campaigning Tool in Elections: Theoretical Considerations and State of Research
3. Analysing European Parliament Election Campaigns Across 12 Countries: A Computer-Enhanced Content Analysis Approach
Part II The European Election Campaign 2019 in 12 European Countries: Country Analyses
4. With Greetings from Ibiza: The 2019 EP Election in Austria
5. A Day Off During the 2019 Folketing Election Campaign: Political Parties Use of Facebook in the EP Election in Denmark
6. France: Parties Communication Strategies After the 2017 Earthquake
7. European Issues, but National Campaigning of German Parties
8. Same Strategy, but Different Content. Hungarian Parties Facebook Campaign During the 2019 EP Election
9. When Nothing Happened But Much Changed: How Political Parties in Ireland Used Facebook in the 2019 EP Election Campaign
10. The 2019 EP Election in Italy: A Titanic Victory for Salvinis League
11. It is Only a Drill: the 2019 EP Election Campaign on Facebook in Poland as a Testing Ground Before the Autumn Parliamentary Elections
12. Romania: Internal Affairs Set the Agenda of the 2019 EP Election Campaign
13. Spain and Facebook in the 2019 EP Election Campaign
14. Sceptical Sweden: Right-wingers Dominate, Traditional Campaigning Permeates During the 2019 EP Election
15. The UK: The Post-Brexit, Ghost Election
Part III The European Election Campaign 2019 in 12 European Countries: Focused Analyses
16. European Party Groups: Transnational Continuation or Complement of European National Parties?
17. Populism on Facebook
18. Political Advertising on Facebook
Part IV Conclusion
19. Information Greater than Mobilisation Greater than Interaction: Contours of a Pan-European Style of Social Media Campaigning.

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