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Construct Confusion in Advertising Research
Does a Lack of Control Alter Associative Structure of Brands? The Effects for Positioning Familiar and Unfamiliar Brands
Which message frames and forms best promote political campaigns via social media?
Can It Hurt to be Honest about Nudging? The Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice
The Impact of Source Credibility on Irish Millennials' Brand Attitudes and Perceptions of Brand Credibility: A Study of Instagram Influencers' Health and Fitness Endorsements
General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Disclaimers in Real Estate Print Advertisements
Trust me, I'm an advertiser
The influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements
A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology
Half a century of Super Bowl commercials: a content analysis of humorous advertising styles
Should Companies Use Tattooed Models in their Advertisements?
Creating branded entertainment that resonates: Perspectives of multinational award winners
Advertising Music and the Effects of Incongruity Resolution on Consumer Response
The Sound Factor in Autoplay Mobile Video Ads
Battle-Weary Women: The female creatives fighting for leadership in advertising management
Can Market Mavens be Negative Word of Mouth Senders? The Moderating Role of Assumed-competence and Gender
Gender Responses to Emotional Appeals in Advertis-ing: Comparing Self-Reports and Facial Expressions
Sustainability and Diversity Labels in Job Ads and their Effect on Employer Brands
Children's Perceptions of Sponsorship Disclosures in Online Influencer Videos
Family decision making and vacation functions in summer tourism-the case of Austrian families
Replicating the CSR-Advertising-Effectiveness Mod-el: Do Consumers' Attitudes Towards Corporate So-cially Responsible Behavior in the Pharmaceutical In-dustry Change Over Time?
Empowering claims in CSR tweets: The moderating role of emotion, fit and credibility
A Cognitive Approach to the Argument Strength × Message Involvement Paradigm in Green Advertising Persuasion.
Does a Lack of Control Alter Associative Structure of Brands? The Effects for Positioning Familiar and Unfamiliar Brands
Which message frames and forms best promote political campaigns via social media?
Can It Hurt to be Honest about Nudging? The Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice
The Impact of Source Credibility on Irish Millennials' Brand Attitudes and Perceptions of Brand Credibility: A Study of Instagram Influencers' Health and Fitness Endorsements
General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Disclaimers in Real Estate Print Advertisements
Trust me, I'm an advertiser
The influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements
A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology
Half a century of Super Bowl commercials: a content analysis of humorous advertising styles
Should Companies Use Tattooed Models in their Advertisements?
Creating branded entertainment that resonates: Perspectives of multinational award winners
Advertising Music and the Effects of Incongruity Resolution on Consumer Response
The Sound Factor in Autoplay Mobile Video Ads
Battle-Weary Women: The female creatives fighting for leadership in advertising management
Can Market Mavens be Negative Word of Mouth Senders? The Moderating Role of Assumed-competence and Gender
Gender Responses to Emotional Appeals in Advertis-ing: Comparing Self-Reports and Facial Expressions
Sustainability and Diversity Labels in Job Ads and their Effect on Employer Brands
Children's Perceptions of Sponsorship Disclosures in Online Influencer Videos
Family decision making and vacation functions in summer tourism-the case of Austrian families
Replicating the CSR-Advertising-Effectiveness Mod-el: Do Consumers' Attitudes Towards Corporate So-cially Responsible Behavior in the Pharmaceutical In-dustry Change Over Time?
Empowering claims in CSR tweets: The moderating role of emotion, fit and credibility
A Cognitive Approach to the Argument Strength × Message Involvement Paradigm in Green Advertising Persuasion.