Developer relations : how to build and grow a successful developer program / Caroline Lewko, James Parton.
Lewko, Caroline, author.; Parton, James, author.
2021
QA76.76.D47 L48 2021
Available Online

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Title Developer relations : how to build and grow a successful developer program / Caroline Lewko, James Parton.
Author Lewko, Caroline, author.
ISBN 9781484271643 (electronic bk.)
1484271645 (electronic bk.)
9781484271636
1484271637
DOI https://doi.org/10.1007/978-1-4842-7164-3
Published New York : Apress, [2021]
Copyright ©2021
Language English
Description 1 online resource : illustrations
Item Number 10.1007/978-1-4842-7164-3 doi
Call Number QA76.76.D47 L48 2021
Dewey Decimal Classification 658.4/032
Summary Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, youll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book youll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Parton, James, author.
Available in Other Form Developer relations.
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Part 1: Developing a Common Understanding
1. What is Developer Relations?
2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer
4. The Value of the Developer Economy
Part 2: The Key Differentiators of Developer Relations
5. The Audience: Developers
6. Developers as Decision Makers
7. Developer First & Dev Plus
8. Business Models
9. Developer Products
Part 3: Alignment on Goals
10. Corporate Alignment
11. Program Goals
Part 4: Go to Market/Strategy Activation
12. Developer Segmentation
13. Developer Personas
14. Developer Messaging
15. The Developer Journey
16. Discover
17. Developer Experience
18. Evaluate
19. Learn
20. Build
21. Scale
22. Communities.-Part 5: Measure
23. Metrics
Part 6: Growing Your Program
24. Team
25. Program Maturity
26. What Comes Next?
Appendix.

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