Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context / Cody T. Havard.
2021
HF5415.1255 .H38 2021
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Unlimited
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Can lend chapters, not whole ebooks
Details
Title
Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context / Cody T. Havard.
ISBN
9783030852450 (electronic bk.)
3030852458 (electronic bk.)
9783030852443
303085244X
3030852458 (electronic bk.)
9783030852443
303085244X
Published
Cham : Palgrave Macmillan, [2021]
Copyright
©2021
Language
English
Description
1 online resource : illustrations
Other Standard Identifiers
10.1007/978-3-030-85245-0 doi
Call Number
HF5415.1255 .H38 2021
Dewey Decimal Classification
658.8/27
Summary
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior. Cody T. Havard, Ph. D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph. D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Palgrave pivot.
Available in Other Form
Rivalry and group behavior among consumers and brands.
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Online Access
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Table of Contents
Chapter 1: Rivalry In and Out of Sport
Chapter 2: The Games We Play
Chapter 3: They Said What?
Chapter 4: Are You Team Apple or Team Samsung?
Chapter 5: Rebels or Star Fleet?
Chapter 6: Introduction of a Hierarchy of Out-Group Derogation
Chapter 7: Here We Are, There We Go.
Chapter 2: The Games We Play
Chapter 3: They Said What?
Chapter 4: Are You Team Apple or Team Samsung?
Chapter 5: Rebels or Star Fleet?
Chapter 6: Introduction of a Hierarchy of Out-Group Derogation
Chapter 7: Here We Are, There We Go.