Green marketing and management in emerging markets : the crucial role of people management in successful implementation / Robert Ebo Hinson, Ogechi Adeola, Isaiah Adisa, editors.
Hinson, Robert (Robert Ebo); Adeola, Ogechi.; Adisa, Isaiah.
2021
HF5413
Available Online

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Title
Green marketing and management in emerging markets : the crucial role of people management in successful implementation / Robert Ebo Hinson, Ogechi Adeola, Isaiah Adisa, editors.
ISBN
9783030730079 (electronic bk.)
3030730077 (electronic bk.)
3030730069
9783030730062
DOI
https://doi.org/10.1007/978-3-030-73007-9
Publication Details
Cham, Switzerland : Palgrave Macmillan, 2021.
Language
English
Description
1 online resource
Item Number
10.1007/978-3-030-73007-9 doi
Call Number
HF5413
Dewey Decimal Classification
658.802
Summary
Green Marketing and Management in Emerging Markets, with emphasis on the crucial role of people management towards successful implementation, is an invaluable companion to todays marketers. Policymakers, business owners, managers, and HR practitioners, particularly in emerging markets, will benefit from the recommendations in this book. I recommend it to you all. Samuel O Idowu, PhD, Deputy CEO, Global Corporate Governance Institute, UK Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, effective people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed greenness in all their marketing activities. Robert Ebo Hinson is a Professor and Head of the Department of Marketing & Entrepreneurship at the University of Ghana Business School. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a Management Researcher and Consultant. He is affiliated with the Olabisi Onabanjo University, Nigeria.
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Added Author
Hinson, Robert (Robert Ebo)
Adeola, Ogechi.
Adisa, Isaiah.
Series
Palgrave studies of marketing in emerging economies.
Available in Other Form
Print version: 9783030730062
Green marketing and management in emerging markets
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Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E.N. University of Tasmani
Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E.N., University of Tasmania, Australia
Chapter 3: Green Human Resources Management as an Innovation Mechanism, Yvonne Ayerki Lamptey, University of Ghana Business School
Chapter 4: Treating and Managing People the Green Way, Professor Anna-Marie (A.M.F.) Pelser, North-West University, Faculty of Economic and Management Sciences, South Africa
Chapter 5: Exploring the Interrelationships between Green People Management, Internal Communications and Employee Engagement, Kuuyelleh, E.N., Ayentimi, D.T. and Abadi, H.A., University of Tasmania
Chapter 6: Green People Management Practices and Its Implementation in Green Marketing Firms in China, Dr. Helen Song-Turner Dr. Damian Morgan, Federation University Australia
Chapter 7: Conclusion and Implications for Theoretical Development, Policy Formulation and Firm Managerial Decision Making, Hinson R, Adeola O, Adisa I
University of Ghana Business School, Ghana, Lagos Business School, Nigeria; Olabisi Onabanjo University, Nigeria.

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