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Chapter 1. Introduction: What is a reputational crisis?
2. Crisis communication and reputation management
3. Reputational crisis stakeholders fluidity in identities
4. Managing perceptions media in reputational crises
5. Crisis communication and management challenges
6. Thinking differently: Reputational crises resituated
7. Best practice method of dealing with reputational crises
8. Crisis prevention
9. Crisis Preparedness Quiz.

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