Current trends and issues in internal communication : theory and practice / Linjuan Rita Men, Ana Tkalac Vercic, editors.
Men, Linjuan Rita, editor.; Tkalac Verčič, Ana, editor.
2021
HD30.3
Available Online

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Title
Current trends and issues in internal communication : theory and practice / Linjuan Rita Men, Ana Tkalac Vercic, editors.
ISBN
9783030782139 (electronic bk.)
3030782131 (electronic bk.)
9783030782122
3030782123
DOI
https://doi.org/10.1007/978-3-030-78213-9
Published
Cham, Switzerland : Palgrave Macmillan, 2021.
Language
English
Description
1 online resource (1 volume) : illustrations (black and white)
Item Number
10.1007/978-3-030-78213-9 doi
Call Number
HD30.3
Dewey Decimal Classification
658.45
Summary
This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice. Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, Excellence in Internal Communication Management and Strategic Communications for Startups and Entrepreneurs in China. Ana Tkalac Vercic is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including Public Relations Metrics: Research and Evaluation and Public Relations, the first Croatian textbook in the field.
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Men, Linjuan Rita, editor.
Tkalac Verčič, Ana, editor.
Series
New perspectives in organizational communication.
Available in Other Form
Current trends and issues in internal communication.
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Intro
Preface
Contents
Notes on Contributors
List of Figures
List of Tables
1 Evolving Research and Practices in Internal Communication
What Is Internal Communication?
Evolving Roles and Functions of Internal Communication
State of Research in Internal Communication
Current Trends and Issues in Internal Communication
References
2 Leaders as Communication Agents
Leadership and Communication
Leaders as Communicators
Executive Leadership Communication
Supervisory Leadership Communication

Leadership Communication: An Overview of Theoretical Frameworks
Socio-Communicative Style
Motivating Language Theory
Leadership Listening
Leadership Communication Channels and Effectiveness
Traditional Communication Channels
New Digital Channels
Leadership Communication in Turbulent Times
Leadership Communication in Organizational Change
Leadership Communication in Crisis Times
Leadership Self-Reflection
The Strategic Self-Reflection Process
Crucial Benefits of Self-Reflection for Leaders
Conclusion
A Mini-Case Study: Transparency in a Crisis

Three Types of Communication Arenas on ISM
Dynamics of Employee Communication on ISM
Prerequisites for Creating Open and Transparent Communication on ISM
Emerging Technologies in Internal Communication
Future Research and Implications
Two Practitioner's Perspectives
Mini-Case
The Catfish Discussion: Listening to the Employees
Professional Interview
Creating an Internal Culture Where Debate Is Welcome
References
5 Employee Advocates: Unlocking Their Power Through Internal Communication
Defining Employee Advocacy
The Importance of Employee Advocacy

Drivers of Employee Advocacy
Strategic Internal Communication and Employee Advocacy
Conclusion
Interview with Ethan McCarty (CEO, Integral Communications Group)
References
6 Employee Voice and Internal Listening: Towards Dialogue in the Workplace
Employee Voice
Internal Listening
Dialogue in the Workplace
Redefining Internal communication
The Alignment-Voice-Identification-Dialogue (AVID) Framework
Alignment
Voice
Identification
Dialogue
Incorporating Voice, Listening and Dialogue into the Role of the Internal Communication Manager

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