Political marketing and management in the 2020 New Zealand general election / Edward Elder, Jennifer Lees-Marshment, editors.
2021
JQ5892
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Details
Title
Political marketing and management in the 2020 New Zealand general election / Edward Elder, Jennifer Lees-Marshment, editors.
ISBN
9783030773335 (electronic bk.)
3030773337 (electronic bk.)
3030773329
9783030773328
3030773337 (electronic bk.)
3030773329
9783030773328
Publication Details
Cham, Switzerland : Palgrave Macmillan, 2021.
Language
English
Description
1 online resource
Item Number
10.1007/978-3-030-77333-5 doi
Call Number
JQ5892
Dewey Decimal Classification
324.9930412
Summary
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealands general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world. Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand. Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.
Note
Includes index.
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Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Palgrave studies in political marketing and management.
Available in Other Form
Print version: 9783030773328
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Table of Contents
Chapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020
Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership
Chapter 3. Labour and Nationals Market-Orientation in 2020
Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic
Chapter 5. Delivering in Government
Chapter 6. Targeting Party Policies and Target Demographics
Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media
Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives
Chapter 9. Conclusion.
Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership
Chapter 3. Labour and Nationals Market-Orientation in 2020
Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic
Chapter 5. Delivering in Government
Chapter 6. Targeting Party Policies and Target Demographics
Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media
Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives
Chapter 9. Conclusion.