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Media management in the age of Lyndon B. Johnson : selling guns and butter / Benjamin W. Quail.

9783030849467 (electronic bk.)
3030849465 (electronic bk.)
3030849457
9783030849450

Cham, Switzerland : Palgrave Macmillan, [2021]

©2021

English

1 online resource

10.1007/978-3-030-84946-7 doi

P95.82.U6 Q35 2021eb

302.230973

This book looks broadly at how the contentious relationships between the media and US President Lyndon B. Johnson affected the national consciousness during the turbulent period of his leadership. Johnson had to deal with a particularly difficult and divisive period in American history and his relationship with the press undoubtedly contributed to an atmosphere of friction within the United States. A more specific purpose of this research monograph is ultimately to shine a light on the trials and tribulations that Johnson faced as a president dealing with new forms of communication in the 1960s. It aims to show the difficulties that he had in adapting a very personal style of leadership which had served him well in the Senate in the role he undertook as leader of a nation. Further to this, it builds on this foundation to argue that Johnson developed a reactive, passive stance to dealing with the media, one that ultimately contributed to a loss in popularity and status as leader a blow he never recovered from during his time in office. Benjamin Quail teaches various courses in American and European history at the University of Strathclyde, UK.

Includes bibliographical references and index.

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Description based on print version record.

Print version: 9783030849467
Print version: 9783030849450

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