Political branding in turbulent times / Mona Moufahim, editor.
Moufahim, Mona, editor.
2022
JA85 .P65 2022
Available Online

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Title Political branding in turbulent times / Mona Moufahim, editor.
ISBN 9783030832292 (electronic book)
3030832295 (electronic book)
9783030832285
3030832287
DOI https://doi.org/10.1007/978-3-030-83229-2
Published Cham, Switzerland : Palgrave Macmillan, [2022]
Copyright ©2022
Language English
Description 1 online resource (xvii, 161 pages) : illustrations (chiefly color)
Item Number 10.1007/978-3-030-83229-2 doi
Call Number JA85 .P65 2022
Dewey Decimal Classification 320.01/4
Summary Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts. Dr. Mona Moufahim is Senior Lecturer at the Stirling Management School at the University of Stirling in Scotland, UK. She is the current Chair of the Political Marketing Special Interest Group of the Academy of Marketing. Her research focuses on identity, extreme right politics, and political marketing and consumption.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from digital title page (viewed on April 13, 2022).
Added Author Moufahim, Mona, editor.
Series Palgrave pivot.
Palgrave studies in political marketing and management.
Available in Other Form Political branding in turbulent times.
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Chapter 1: Introduction- Political Branding in turbulent times
Chapter 2: Political Brand Identity and Image: Manifestations, Challenges and Tensions
Chapter 3: Political Branding in the USA Election of 2020
Chapter 4: A tale of trust and betrayal: Jokowis anti-corruption brand creation and transgression
Chapter 5: Influencers and the building of political brands the case of India
Chapter 6: Toxic Shock: Brexit and the lessons to be learned by UKs political brands
Chapter 7: Movement parties as brand platforms: The Case of 5 Star Movement
Chapter 8: How trust wins against criticism: Promise concept as a political branding tool: Lessons from Polish politics
Chapter 9: Conclusion: The ethical challenges at the heart of Political Branding.

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