From micro to macro : dealing with uncertainties in the global marketplace : proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference / Felipe Pantoja, Shuang Wu, editors.
2022
HF5411 .A33 2020
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Title
From micro to macro : dealing with uncertainties in the global marketplace : proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference / Felipe Pantoja, Shuang Wu, editors.
Corporate Author
ISBN
9783030898830 (electronic bk.)
3030898830 (electronic bk.)
9783030898823
3030898822
3030898830 (electronic bk.)
9783030898823
3030898822
Published
Cham : Springer, [2022]
Copyright
©2022
Language
English
Description
1 online resource : illustrations (some color).
Item Number
10.1007/978-3-030-89883-0 doi
Call Number
HF5411 .A33 2020
Dewey Decimal Classification
658.8
Summary
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed April 15, 2022).
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Series
Developments in marketing science: proceedings of the Academy of Marketing Science. 2363-6173
Available in Other Form
Print version: 9783030898823
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