Intro
Organization
Preface
Contents
Part I Distribution and Local Products
1 Quality Certification in the Face of Agricultural Relocalization: Between Peaceful Coexistence and Tension-Analysis Based on Cheese Production in Occitanie (France)
1 Introduction
2 SIQOs and the Local: An Ambiguous Relationship
2.1 The Return of the Local, a Component of Agricultural and Food-Related Transition
2.2 SIQOs and the Agricultural Transition: Between Questions and Attempts to Adapt
2.3 'SIQO' Products and 'Local' Products: Partially Distinct Logics

3 SIQO Chains and Alternative Local Initiatives: A Kind of Competition?
3.1 Method
3.2 The Rocamadour PDO: Goat-Farming Relocalization in the Face of Alternative Competition
3.3 Pyrenean Tomme PGI: Militant Actors Versus an "Out of Touch" SIQO
4 Elements of Discussion: The Repositioning of SIQOs and the Relocalization of Agriculture
4.1 SIQO Products and Local Products: Two Different Ethics of Production
4.2 Between Territorial Anchoring and Convergence of Models
5 Conclusion
Bibliography

2 An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers' Perceptions and Behaviors
1 Introduction
2 Theoretical Background
2.1 Background Music as an Atmospheric Stimulus
2.2 How Does Background Music Affects Shoppers' Behaviors?
3 Research Methodology
4 Results and Discussion
4.1 Attitudes Towards Retail Store Atmosphere
4.2 Attitudes Towards Background Music
4.3 Effect of Background Music on Consumer Responses
5 Conclusion
5.1 Theoretical Implications
5.2 Managerial Implications
5.3 Limitations and Future Studies

Appendix
Appendix 1: Semi-Structured Interview Guide
Appendix 2: Nvivo Analysis Results
References
3 Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistance
1 Introduction
2 Conceptual Framework
2.1 A Review of Previous Studies
2.2 Revitalising Town Centre Trade: A Cross-Section of Retailers and Customers
3 Methodology and Results
3.1 The Role of the Merchants' Association
3.2 The Perception and Expectations of Customers
3.3 The Traders' Association
4 Recommendations and Limitations
4.1 Theoretical Implications

4.2 Managerial Implications
4.3 Limitations and Future Research Directions
Bibliography
4 Consumption Values of Organic and "Beldi" Food Products in Morocco
1 Introduction
2 Literature Review
2.1 The Consumption Values
2.2 The Values of Organic Food Product Consumption
3 Empirical Study
3.1 Methodology
3.2 Results and Discussion
4 Conclusion
Annex 1: Socio-demographic characteristics of our sample
Bibliography
Part II Brand, Products, and Consumer Behavior
5 Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over 1984-2021