Sociolinguistics and business talk : a role-playing approach / Yeonkwon Jung.
2022
P40
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Details
Title
Sociolinguistics and business talk : a role-playing approach / Yeonkwon Jung.
ISBN
9789811900518 (electronic bk.)
9811900515 (electronic bk.)
9789811900501 (print)
9811900507
9811900515 (electronic bk.)
9789811900501 (print)
9811900507
Published
Singapore : Palgrave Macmillan, 2022.
Language
English
Description
1 online resource (xi, 163 pages) : illustrations.
Other Standard Identifiers
10.1007/978-981-19-0051-8 doi
Call Number
P40
Dewey Decimal Classification
306.44
Summary
This book delivers essential skills in "spoken" professional communications, presenting theoretical and applied frameworks for business talk using English as a lingua franca. Adopting a role-playing approach mimicking various professional settings, it assesses the strength of the well-reasoned argument, the logical links that convince the audience of the coherence of the speaker's argument and the necessary linguistics competencies. This book centers on a variety of situations that commonly take place in business organizations (such as relational talk; call center talk; job application talk) and addresses key skills such as conflict resolution and collaborative problem solving through communication, which are key for both students and practitioners. In addition it analyses spoken business discourse data with the four main sources of communicative competence: grammatical competence, discourse competence, sociolinguistic competence and strategic competence in order to highlight how they are used in business speaking practices. Yeonkwon Jung is Associate Professor of Communication at Kansai Gaidai University, where he is a coordinator of the MA program in English Communication. Prior to joining Kansai Gaidai University, he held numerous teaching and research appointments, including University of Michigan at Ann Arbor, Chuo University, and Korea University. He holds a PhD from the University of Edinburgh and an MA from University of Hawaii. His major research interests include the various genres of business communication, the role of English as the business lingua franca, and corporate communication in international contexts. He has published articles in a wide range of international journals and books, such as "Genre variation in business letter writing", "Asian business discourse(s)" (both from Peter Lang), "Professional Communication" (Hong Kong University Press), and "The Handbook of Business Discourse" (Edinburgh University Press).
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed April 27, 2022).
Available in Other Form
Print version: 9789811900501
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Table of Contents
1 Introduction
2 Rapport talk
3 Call center talk
4 Business meeting talk
5 Sales talk
6 PR talk
7 Job application talk
8 Concluding remarks.
2 Rapport talk
3 Call center talk
4 Business meeting talk
5 Sales talk
6 PR talk
7 Job application talk
8 Concluding remarks.