Part I: Fundamentals of Commodity Marketing
Commodity Marketing: An Introduction into Key Concepts and Processes
Commodity Differentiation: A Cross-Industry Approach
Commodities in the Service Sector: Particularities and Implications for Marketing
Part II: Commodity Marketing Strategies and Tools
Commodity Pricing: Fast, Simple, Intelligent
Price Negotiations in Commodity Markets
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges
Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of Telecommunications Providers
On Price Roles and Budget Branding
Customer Participation and Commodity Marketing
An Economic View on Group Buying as Marketing Approach for Commodities
Commodities and Customer Loyalty: Squaring of the Circle?
Updates on the Connection Between Customer Relationship Management and Commoditization
Customer Engagement as an Approach to De-Commoditisation
On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs
Differentiating the Indifferent: Dealing with Commoditization Paradox Through Innovation
A Configurational Perspective on Brand Relevance in Commodity Markets
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis
Part III: Commodity Marketing in Specific Contexts
An International Perspective on Commodity Marketing
Non-price-Related De-commoditization: An Exploratory Study in the Refractories Industry
CRM in the Energy Market: Customer Relationship Management in Commodity Industries Using the Example of an Energy Service Provider
Illuminating Organizational Processes Behind the Rising Phenomenon of Industry Commoditization
De-commoditization in B2B Markets: A Communication Perspective.