Online journalism : copywriting and conception for the internet ; a handbook for training and practice / Gabriele Hooffacker.
Hooffacker, Gabriele, author.
2022
PN4784.O62
Available Online

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Title Online journalism : copywriting and conception for the internet ; a handbook for training and practice / Gabriele Hooffacker.
Author Hooffacker, Gabriele, author.
Uniform Title Online-Journalismus. English
ISBN 9783658357313 (electronic bk.)
3658357312 (electronic bk.)
9783658357306 (print)
3658357304
DOI https://doi.org/10.1007/978-3-658-35731-3
Published Wiesbaden, Germany : Palgrave Macmillan, 2022.
Language English
Description 1 online resource (xii, 191 pages) : illustrations
Item Number 10.1007/978-3-658-35731-3 doi
Call Number PN4784.O62
Dewey Decimal Classification 070.4
Summary The handbook provides tips and practical guidance on copywriting for the Internet and intranet, moving images and podcasts, social networks and communities, forms and formats of the medium, and content management processes. How does one become an online journalist? Where do online journalists work? What do they need to know: journalistic craft, Internet skills, online law? How do you write teasers? How do you integrate user activities? What role do audio and video play in the cross-media web offering? How do you ensure that your content is found (search engine optimization)? This book is a translation of an original German 5th edition Online-Journalismus by Gabriele Hooffacker, published by Springer VS, imprint of Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content The profession: activities and fields of work.- The medium.- Online users.- Hypertext and storyboard.- Presentation forms and multi-modal formats.- Participative forms and formats.- The law.- Training and further education.- Technical terms. The target groups Journalists Graduates and lecturers in academies and journalism schools Young professionals Lecturers and students at universities The author Gabriele Hooffacker founded the Journalism Academy in Munich and is professor for the teaching area "media-adequate content preparation" at the University of applied sciences Leipzig.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed May 23, 2022).
Available in Other Form Print version: 9783658357313
Print version: 9783658357306
Linked Resources Online Access
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The profession: activities and fields of work
The medium
Online users
Hypertext and storyboard
Forms of presentation and multimodal formats
Participative forms and formats
The law
Education and training
Technical terms.

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