Integrated business models in the digital age : principles and practices of technology empowered strategies / Sumesh Singh Dadwal, Hamid Jahankhani, Azizul Hassan, editors.
Dadwal, Sumesh, 1973- editor.; Jahankhani, Hamid, editor.; Hassan, Azizul, editor.
2022
HD30.28
Available Online

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Title Integrated business models in the digital age : principles and practices of technology empowered strategies / Sumesh Singh Dadwal, Hamid Jahankhani, Azizul Hassan, editors.
ISBN 9783030978778 (electronic bk.)
303097877X (electronic bk.)
9783030978761
3030978761
DOI https://doi.org/10.1007/978-3-030-97877-8
Published Cham : Palgrave Macmillan, [2022]
Copyright ©2022
Language English
Description 1 online resource : illustrations (some color)
Other Standard Identifiers 10.1007/978-3-030-97877-8 doi
Call Number HD30.28
Dewey Decimal Classification 658.4/012
Summary Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research. In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models. Sumesh Singh Dadwal is a Senior Lecturer at Northumbria University with 21 years of experience in teaching, academic research, eLearning, and educational quality management. He has previously worked as a Project engineer in Construction projects and Quality annalist in the Supply chain. He specializes in International Strategic Marketing, Innovation & technology in marketing, digital marketing, consumer behaviour, entrepreneurship, business in Emerging markets. Hamid Jahankhani is a Professor and Programme Leader at Northumbria University. Hamids principal research area for several years has been in the field of cybersecurity, information security and digital forensics. He is the Editor-inChief of the International Journal of Electronic Security and Digital Forensics, International Journal of Electronic Democracy and general chair of the annual International Conference on Global Security, Safety and Sustainability (ICGS3). Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society and holds a Ph.D. from Cardiff Metropolitan University, UK. His main areas of research are technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries. .
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed July 6, 2022).
Added Author Dadwal, Sumesh, 1973- editor.
Jahankhani, Hamid, editor.
Hassan, Azizul, editor.
Available in Other Form Print version: 9783030978761
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