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Title
Celebrating the past and future of marketing and discovery with social impact : 2021 AMS Virtual Annual Conference and World Marketing Conference / Juliann Allen, Bruna Jochims, Shuang Wu, editors.
ISBN
9783030953461 (electronic bk.)
3030953467 (electronic bk.)
3030953459
9783030953454
Imprint
Cham, Switzerland : Springer, 2022.
Language
English
Description
1 online resource
Other Standard Identifiers
10.1007/978-3-030-95346-1 doi
Call Number
HF5411
Dewey Decimal Classification
658.8
Summary
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Access Note
Access limited to authorized users.
Series
Developments in marketing science, 2363-6173
Available in Other Form
Print version: 9783030953454
Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract
Chapter 2. An Apology is More Than Just Saying "Sorry" : Framing Effects in Online Service Recoveries: An Abstract
Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4
Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract
Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract
Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract.
