Digital business in Africa : social media and related technologies / Ogechi Adeola, Robert E. Hinson, Jude N. Edeh, editors.
Adeola, Ogechi, editor.; Hinson, Robert (Robert Ebo), editor.; Edeh, Jude N., editor.
2022
HF5415.1265
Available Online

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Title Digital business in Africa : social media and related technologies / Ogechi Adeola, Robert E. Hinson, Jude N. Edeh, editors.
ISBN 9783030934996 (electronic bk.)
3030934993 (electronic bk.)
9783030934989
3030934985
DOI https://doi.org/10.1007/978-3-030-93499-6
Published Cham, Switzerland : Palgrave Macmillan, 2022.
Language English
Description 1 online resource (1 volume) : illustrations (black and white).
Other Standard Identifiers 10.1007/978-3-030-93499-6 doi
Call Number HF5415.1265
Dewey Decimal Classification 658.872096
Summary This pioneering book explores how African businesses and organisations leverage social media, digital tools, and platforms to design and deliver products and services that meet market needs, create value, and enhance customer engagement. The book addresses three interrelated topics. First, it offers stimulating discussions on social media as Africas digital marketplace, the socio-cultural and ethical aspects of social media marketing, the benefits and challenges of social media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus on digital financial inclusion, fintech, big data in marketing, cryptocurrency, and blockchain. Finally, it provides recommendations on how organisations in Africa can enhance their use of digital tools and platforms to drive efficiency and attain superior performance. The authors of this book share their vast and varied experience for the benefit of researchers, practitioners, entrepreneurs, CEOs, and students who are seeking to understand and exploit opportunities in Africas digital marketplace. This book is a must-read on digital business in an emerging and dynamic continent Africa. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Jude N. Edeh is a Postdoctoral Fellow with the Chair of Business as Unusual: Innovation Practices and New Business Models, Kedge Business School, Marseille, France. Robert E. Hinson is the Deputy Vice ChancellorAcademic at the University of Kigali, Rwanda, Extraordinary Professor at the University of the Free State Business School, South Africa, and Professor of Marketing at the University of Ghana.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Adeola, Ogechi, editor.
Hinson, Robert (Robert Ebo), editor.
Edeh, Jude N., editor.
Series Palgrave studies of marketing in emerging economies.
Available in Other Form Digital business in Africa.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. Digital Business in Africa: Social Media and Related Technologies An Introduction
2. Ethical Social Media Marketing in Africa
3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa
4. Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour
5. Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria
6. A Self-Concept Interactionist Model of Social Media Reputation
7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement
8. Digital Financial Inclusion: M-PESA in Kenya
9. Fintech, Cryptocurrency and Blockchain Technology: Towards Promoting a Digital Africa
10. Role, Characteristics and Critical Success Factors of Big Data (BD) - Implications for Marketing in Africa
11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag Channel in an Emerging Mobile Market
12. Fostering a Digital Learning Ecosystem in Nigeria
13. Digital Tools and Platforms as the New Market Place: Driving Digital Business in Africa.

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