Digital business in Africa : social media and related technologies / Ogechi Adeola, Robert E. Hinson, Jude N. Edeh, editors.
Adeola, Ogechi, editor.; Hinson, Robert (Robert Ebo), editor.; Edeh, Jude N., editor.
2022
HF5415.1265
Available Online

Linked e-resources

Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks

Details

Title
Digital business in Africa : social media and related technologies / Ogechi Adeola, Robert E. Hinson, Jude N. Edeh, editors.
ISBN
9783030934996 (electronic bk.)
3030934993 (electronic bk.)
9783030934989
3030934985
DOI
https://doi.org/10.1007/978-3-030-93499-6
Published
Cham, Switzerland : Palgrave Macmillan, 2022.
Language
English
Description
1 online resource (1 volume) : illustrations (black and white).
Item Number
10.1007/978-3-030-93499-6 doi
Call Number
HF5415.1265
Dewey Decimal Classification
658.872096
Summary
This pioneering book explores how African businesses and organisations leverage social media, digital tools, and platforms to design and deliver products and services that meet market needs, create value, and enhance customer engagement. The book addresses three interrelated topics. First, it offers stimulating discussions on social media as Africas digital marketplace, the socio-cultural and ethical aspects of social media marketing, the benefits and challenges of social media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus on digital financial inclusion, fintech, big data in marketing, cryptocurrency, and blockchain. Finally, it provides recommendations on how organisations in Africa can enhance their use of digital tools and platforms to drive efficiency and attain superior performance. The authors of this book share their vast and varied experience for the benefit of researchers, practitioners, entrepreneurs, CEOs, and students who are seeking to understand and exploit opportunities in Africas digital marketplace. This book is a must-read on digital business in an emerging and dynamic continent Africa. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Jude N. Edeh is a Postdoctoral Fellow with the Chair of Business as Unusual: Innovation Practices and New Business Models, Kedge Business School, Marseille, France. Robert E. Hinson is the Deputy Vice ChancellorAcademic at the University of Kigali, Rwanda, Extraordinary Professor at the University of the Free State Business School, South Africa, and Professor of Marketing at the University of Ghana.
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Adeola, Ogechi, editor.
Hinson, Robert (Robert Ebo), editor.
Edeh, Jude N., editor.
Series
Palgrave studies of marketing in emerging economies.
Available in Other Form
Digital business in Africa.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
1. Digital Business in Africa: Social Media and Related Technologies An Introduction
2. Ethical Social Media Marketing in Africa
3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa
4. Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour
5. Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria
6. A Self-Concept Interactionist Model of Social Media Reputation
7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement
8. Digital Financial Inclusion: M-PESA in Kenya
9. Fintech, Cryptocurrency and Blockchain Technology: Towards Promoting a Digital Africa
10. Role, Characteristics and Critical Success Factors of Big Data (BD) - Implications for Marketing in Africa
11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag Channel in an Emerging Mobile Market
12. Fostering a Digital Learning Ecosystem in Nigeria
13. Digital Tools and Platforms as the New Market Place: Driving Digital Business in Africa.

Browse Subjects

Show more subjects...

Statistics

from
to
Export