Managing the digital transformation : a guide to successful organizational change / Thomas Hess.
Hess, Thomas.
2022
HD30.28
Available Online

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Title Managing the digital transformation : a guide to successful organizational change / Thomas Hess.
Author Hess, Thomas.
ISBN 9783658384241 (electronic bk.)
3658384247 (electronic bk.)
9783658384234
DOI https://doi.org/10.1007/978-3-658-38424-1
Imprint Wiesbaden : Springer Gabler, 2022.
Language English
Description 1 online resource (224 pages)
Other Standard Identifiers 10.1007/978-3-658-38424-1 doi
Call Number HD30.28
Dewey Decimal Classification 658.4/012
Summary Digitisation and digital transformation are not only a topic of the media, but are also taking place in companies. The digital transformation affects the most diverse fields, from procurement to sales and from organisation to strategy development. This task requires the commitment of every company management and cannot simply be delegated. This book aims to help managers and entrepreneurs to set up structures in their organisation that allow them to approach the digital transformation systematically. The spectrum of topics ranges from the configuration of digitisation strategies to new management roles such as that of a Chief Digital Officer to the importance of IT infrastructures, HR management and corporate culture as "enablers" of digital transformation. A simple framework serves as an orientation framework that structures the management tasks and clearly summarises the various concepts and instruments. "Beyond the buzzword - Finally, someone manages to systematically untangle the chaos surrounding digital transformation. With his book, Thomas Hess truly establishes the guard rails for the management of digital transformation projects. While others promise much and deliver little, Thomas Hess gives the reader a design framework rather than a patent remedy." Dr Christoph Steiger, Senior Partner Roland Berger N3XT "Clearly more than just another book on the topic of digital transformation! With exciting insights from science and practice, Thomas Hess provides a toolbox for digital transformation. Relevant for business and relevant researchers." Prof. em. Dr. Dr. h.c. Hubert Osterle, University of St. Gallen The author Prof. Dr. Thomas Hess is director of the Institute for Digital Management and New Media at LMU Munich. He has been working on the digital transformation of companies for over 20 years. To this end, he has built up a leading research group in Europe, which is strongly connected to entrepreneurial practice through the Internet Business Cluster Munich, the Munchner Kreis and Netvolution GmbH as a spin-off of the Institute
Note 3.3.4 Gatekeeper of the Digital Customer Interface
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed August 25, 2022).
Available in Other Form Managing the Digital Transformation.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Intro
Preface to the 1st English Edition
Contents
1 Challenge of Digital Transformation
1.1 Three Insights into Digital Transformation
1.2 The Two Levels of Digital Transformation
1.3 New Technologies as Drivers of Digital Innovation
1.4 The Three-Layer Framework of Digital Transformation
1.5 Structure of this Book
References
2 Welcome to the Digital Business World
2.1 Potential of Digital Technologies: From Automated Accounting to the Self-Driving Car
2.1.1 Music Industry: The Napster Shock and its Consequences

2.1.2 Automotive Industry: From Process Optimization in Production to New Mobility and New Vehicle Architecture
2.1.3 The Five Stages of Digital Transformation
2.2 Important Terms and Concepts
2.2.1 Digitalization and Digital Transformation
2.2.2 Digital Transformation as a Specific Management Concept
2.2.3 Digital Innovations and Disruptive Innovations
2.2.4 Industry 4.0, Social Media Marketing and Similar Concepts
2.2.5 Add-on: Theoretical Classification of Digital Transformation
2.3 Digitalization: How Digital Innovations Arise Today
2.3.1 Trends in Hardware

2.3.2 Trends in Software
2.3.3 Trends at the User Interface
2.3.4 Conclusion
2.4 Digital Transformation: Where Digital Innovations are Taking Place Today
2.4.1 Current Changes in the Company Environment
2.4.2 Typical Changes on the Market Side
2.4.3 Typical Changes in the Organization
2.4.4 Conclusion
2.4.5 Add-on: Data Economy as a Cross-Cutting Issue
2.5 When Digital Innovations Become Effective: Towards the Acceptance of New Systems
2.6 Is More Always Better? From the "Optimal" Degree of Digitalization
References

3 Changing Value Creation Structures through Digital Transformation
3.1 What is Special About Digital Transformation Projects?
3.1.1 On the Structure of Original Transformation Projects: The Integration Paradigm of Digital Transformation
3.1.2 Management of Transformation Projects
3.1.2.1 Team Composition
3.1.2.2 Project Management Style and Methods
3.1.2.3 Project Controlling and Evaluation
3.1.2.4 Embedding in the Core Organization and Project Landscape
3.2 Digital Products and Services
3.2.1 Three Variants of Digital Products and Services

3.2.2 The Role of Ecosystems for Digital Products and Services
3.2.3 Add-on: How much Privacy does the (German) Customer want from Digital Products and Services?
3.2.4 Procedure for the Development of Digital Products and Services
3.2.4.1 Basic Decision on the Procedure
3.2.4.2 Design Thinking as a Special Form of the Agile Approach
3.2.5 Product-Oriented Design of an Organization
3.3 Digital Customer Interfaces
3.3.1 Basic Understanding of the Customer Journey
3.3.2 The Customer Journey Map
3.3.3 The Change of the Customer Journey through Digitalization

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