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Chapter 1. How Long Has It Been
Chapter 2: Feedback Bizarre
Chapter 3. Crazy 8s
Chapter 4. Interviews
Chapter 5. Collect, Converge and Converse
Chapter 6. Proto Personas
Chapter 7. Declaring Assumptions
Chapter 8. Product Life Cycle
Chapter 9. Stick Your Nose In Your Competitor's Business
Chapter 10. Worst Possible Ideas- Chapter 11. Journey Map
Chapter 12. Put Your Different Thinking Hats On
Chapter 13. Focus Groups
Chapter 14. Evaluate Your Options
Chapter 15. Hypotheses
Chapter 16. Seen and Heard
Chapter 17. Flows
Chapter 18. Empathy Mapping
Chapter 19. Heuristic Evaluation
Chapter 20. 10 10 10 Rule
Chapter 21. Knowing When to Stop
Chapter 22. Tomorrow's Headline
Chapter 23. Speaking the Same Language
Chapter 24. Experience Based Road Mapping
Chapter 25. Card Sorting
Chapter 26. Service Blueprinting
Chapter 27. Go and Do
Chapter 28. Kano Model
Chapter 29. Laddering Up
Chapter 30. Pirate Metrics
Chapter 31. Paper Prototyping
Chapter 32. How Might We
Chapter 33. Stakeholder Mapping
Chapter 34. Vanishing Options
Chapter 35. Guerrilla Testing
Chapter 36. Tree Testing
Chapter 37. Inclusive Thinking
Chapter 38. Your Vision on a Box
Chapter 39. See for Yourselves
Chapter 40. A B Testing
Chapter 41. Story Mapping
Chapter 42. Creative Pause
Chapter 43. You Had Me on the First Click
Chapter 44. Dear Diary
Chapter 45. Wire Frames
Chapter 46. Trade-off Sliders
Chapter 47. Reaction Card Method
Chapter 48. Impact Mapping
Chapter 49. Swarming
Chapter 50. Keeping Your Ear to the Ground
Chapter 51. Thinking with your Hands
Chapter 52. Jobs to be Done
Chapter 53. Information Radiators
Chapter 54. Opportunity Scoring
Chapter 55. Questioning with Curiosity
Chapter 56. Buy a Feature
Chapter 57. SCAMPER
Chapter 58. Elevator Pitch
Chapter 59. User Stories
Chapter 60. User Driven Prototyping
Chapter 61. Body Storming
Chapter 62. World Cafe
Chapter 63. Opportunity Solution Tree
Chapter 64. Storyboarding
Chapter 65. Door to the Future
Chapter 66. Ecocycle
Chapter 67. Wizard of Oz
Chapter 68. Idea Journal
Chapter 69. Usability Testing
Chapter 70. Hindsight 2020
Appendix.

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