The valuation of digital intangibles : technology, marketing, and the metaverse / Roberto Moro Visconti.
Moro Visconti, Roberto, author.
2022
HG4028.V3
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title The valuation of digital intangibles : technology, marketing, and the metaverse / Roberto Moro Visconti.
Author Moro Visconti, Roberto, author.
Edition Second edition.
ISBN 9783031092374 (electronic bk.)
3031092376 (electronic bk.)
9783031092367
3031092368
DOI https://doi.org/10.1007/978-3-031-09237-4
Published Cham : Palgrave Macmillan, [2022]
Copyright ©2022
Language English
Description 1 online resource (xxvi, 811 pages) : illustrations (chiefly color)
Item Number 10.1007/978-3-031-09237-4 doi
Call Number HG4028.V3
Dewey Decimal Classification 658.15
Summary This book offers an updated primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Evaluation issues are increasingly based on an analytical comprehension of augmented business models and virtual function analysis, nurtured by real-time big data. The impact of digitalization on scalable business models is the main competitive advantage factor of the BigTechs and other Unicorns, representing a target for startups and the reengineering of traditional firms. The transition from the Internet to the metaverse represents the last frontier, showing how 3D virtual and augmented reality impacts social networking. The second edition of this book updates the contents of the first edition while comprehensively introduces these innovative topics--such as the metaverse, cloud storage, multi-sided digital platforms, ESG-compliance, and value co-creation patterns of digitized stakeholders--and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike. Roberto Moro-Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti chartered accountants and financial consultants. Dr. Moro-Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Valuation of digital intangibles.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Chapter 1: Introduction
Part 1: A General Valuation Approach
Chapter 2: The Valuation of Intangible Assets: An Introduction
Chapter 3: Digital Scalability and Growth Options
Part II - Technology
Chapter 4: The Valuation of Know-How
Chapter 5: Patent Valuation
Chapter 6: The Valuation of Technological Startups
Chapter 7: The Valuation of Software and Database
Chapter 8: The Valuation of Artificial Intelligence
Part III: Marketing
Chapter 9: The Valuation of Trademarks and Digital Branding
Chapter 10: The Valuation of Newspaper Headings and Digital Media
Part IV: Internet and the Metaverse
Chapter 11: Domain Name Valuation
Chapter 12: The Valuation of Mobile Apps
Chapter 13: Big Data Valuation
Chapter 14: Internet of Things
Chapter 15: Internet Companies, Videoconference, and Social Networks
Chapter 16: Blockchain Valuation: Internet of Value and Smart Transactions
Chapter 16: Cryptocurrencies, NFTs, and Digital Art Valuation
Chapter 18: Metaverse
Chapter 19: Cloud Storage Valuation
Chapter 20: The Valuation of Digital Platforms
Part V: Residual Goodwill, Bundled Intangibles And Bankability Issues
Chapter 21: Goodwill Valuation
Chapter 22: Portfolio of Intangibles and Royalty Companies
Chapter 23: Digitalization and ESG-Drive Valuation
Chapter 24. Corporate Governance Concerns and Bankability Issues of the Intangible Assets.

Browse Subjects

Show more subjects...

Statistics

from
to
Export