Intro
About This Book
Contents
Editors and Contributors
Introduction
1 Features of Socially Accountable Corporate Strategies
2 Features of Environmentally Responsible Strategies
3 Issues Within Corporate Strategies
4 Conclusion
References
Organisational Culture and Gender Stereotypes in the Technology Industry: A Comparative Study of the AMD and Nvidia
1 Introduction
2 Understandings of Organisational Culture
3 Approaches and Models for Studying Organisational Culture
4 Exploring Organisational Culture

5 Significance of Gender-Diverse Organisational Culture
6 The Cultural Web Model
7 The Cultural Web as a Tested Model
8 Organisational Culture in the AMD
9 Organisational Culture in Nvidia
10 The Organisational Culture in AMD and Nvidia and the Cultural Web
11 Analysing the Organisational Culture in AMD Using the Cultural Web Model
12 Analysing the Organisational Culture in Nvidia Using the Cultural Web Model
13 Comparing the Organisational Culture in AMD and Nvidia
14 Conclusions
Appendix
References
The Internal Organisational Environment in Amazon

1 Introduction
2 Various Perspectives on the Internal Environment of Organisations
3 VRIO Model
4 Knowledge-Based View
5 The Amazon
6 Critical Evaluation of Amazon's Primary Activities
7 Evaluation of Amazon's Support Activities
8 Conclusion
Appendix 1-Comparison on Reviews Taken from Amazon's Employees
Appendix 2-Comparison on Reviews Taken from Amazon's Employees
Appendix 3-Operating Expenses (Amazon Annual Report 2015)
Appendix 4-Statement of Operations (Amazon Annual Report 2016)
Appendix 5-Operating Expenses (Amazon Annual Report 2016)

Appendix 6-Liquidity and Capital Resources (Amazon Annual Report 2017)
Appendix 7-Operating Expenses (Amazon Annual Report 2017)
Appendix 8-Statement of Operations (Amazon Annual Report 2018)
Appendix 9-Results of Operations (Amazon Annual Report 2018)
Appendix 10-Statement of Operations (Amazon Annual Report 2019)
Appendix 11-Results of Operations (Amazon Annual Report 2019)
Appendix 12-Segment Information (Amazon Annual Report 2020)
Appendix 13-Statement of Operations (Amazon Annual Report 2020)
References

The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok
1 Introduction
2 Marketing Models
3 The Impact of TikTok on Online Shopping
4 Conclusion
Appendix 1 Thematic Analysis
References
The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis
1 Introduction
2 The 7Ps of Marketing
2.1 Product
2.2 Price
2.3 Place
2.4 Promotion
2.5 Extension of the Marketing Mix
3 The Marketing Practices of Walt Disney
3.1 Product
3.2 Price
3.3 Place
3.4 Promotion
3.5 People
3.6 Physical