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Intro
Acknowledgements
Contents
Editors and Contributors
1 Introduction: Self-Praise Across Cultures and Contexts
1 The Theme: Self-Praise
2 The Incentive: Epistemically, Emotionally, and Culturally Speaking
3 This Volume: Self-Praise as a Topic
References
Self-Praise in Digital Discourse
2 "I'm Your Guy": Self-Promoting Behaviour in a Slovenian Translators' Forum
Abstract
1 Introduction
2 Self-promotion and Self-Praise
3 A Translators' Online Community
3.1 Data
4 Analysis

4.1 Responding to Job Opportunities/Self-promoting One's Language Proficiency and Work Experience
4.2 Responding to Translation Queries/Self-promoting One's Professional Qualifications
4.3 Self-promoting One's Accomplishments
5 Conclusions
References
3 Self-Promoting: A Double-Edged Sword
Abstract
1 Changes in Tourism Ecology-From Travel Agents to Travel Websites
2 The Review Response Genre: Structure, Functions, and Effectiveness
3 Self-Praise: Function and Strategies
4 Rapport and Its Management
5 The Study
6 The Double-Edged Sword in Action

6.1 The Edge that Helps the Hotel to Gain
6.2 The Edge that Jeopardizes the Hotel's Business
6.2.1 Threatened Face
6.2.2 Unfulfilled Sociality Rights and Obligations
6.2.3 Reviewer's Goals Ignored
7 Discussion
8 Conclusion
References
4 "I Am Bloody Amazing and So Are You!": The (Im)politeness of Self-Praise in the Instagram Posts of Fashion and Lifestyle Influencers
Abstract
1 Introduction
2 Previous Studies of Self-Praise
3 Methodology and Data
4 Analysis
4.1 Visual Element: Competent and Successful
4.2 Textual Caption: Friendly and Relatable

4.2.1 Implicit Self-Praise
4.2.2 Explicit Self-Praise with Modification
4.2.3 Self-Praise Bald on Record
5 Conclusion
Acknowledgements
References
5 Self-Praise in and through Selfies: A Multimodal Perspective
Abstract
1 Introduction
2 Self-Praise: A Review
2.1 Self-Praise in Previous Studies
2.2 Self-Praise in Chinese
3 Data and Methods
4 Analysis
4.1 Doing Self-Praise Through Dramatic Selfies
4.2 Doing Self-Praise Through Jocular Complaints
5 Discussion: Self-Praise Through Selfies as Jocular Complaints
6 Conclusion
Funding
References

6 Other-Produced Self-Praise: A Mitigation Strategy
Abstract
1 Introduction
2 Boasting, Self-Praise, and Compliments
2.1 The Social Norm View
2.2 The Interpersonal View
2.3 The Conversation Analytical View
3 Appropriate Compliment Responses and Mitigated Self-Praise
3.1 Appropriate Compliment Responses
3.2 Mitigation of Self-Praise: The Case of Other-Produced Self-Praise
4 Data Description and Analysis
4.1 Sample 1: Fox's (2014) Book Watching the English (WTE)
4.1.1 The Acclaim Section
4.1.2 The Foreword

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