Misleading marketing communication : assessing the impact of potentially deceptive food labelling on consumer behaviour / Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen.
Smith, Viktor, author.; Barratt, Daniel, author.; Møgelvang-Hansen, Peter, author.; Wedel Andersen, Alexander U. author.
2022
HF5415.123
Available Online

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Title Misleading marketing communication : assessing the impact of potentially deceptive food labelling on consumer behaviour / Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen.
Author Smith, Viktor, author.
ISBN 9783031112065 (electronic bk.)
3031112067 (electronic bk.)
3031112059
9783031112058
DOI https://doi.org/10.1007/978-3-031-11206-5
Publication Details Cham, Switzerland : Palgrave Macmillan, 2022.
Language English
Description 1 online resource
Item Number 10.1007/978-3-031-11206-5 doi
Call Number HF5415.123
Dewey Decimal Classification 658.802
Summary Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues. By first critically reviewing the legal conception of misleading commercial practices manifest in EU law, the authors discuss whether and how it can be transposed into empirically measurable terms. Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies self-regulation.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed October 24, 2022).
Added Author Barratt, Daniel, author.
Møgelvang-Hansen, Peter, author.
Wedel Andersen, Alexander U. author.
Available in Other Form Print version: 9783031112058
Misleading marketing communication
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Part I: Background
Chapter 1: Setting the scene- Chapter 2: he legal conception of misleading product labelling and its operationalization- Chapter 3: Measuring misleadingness: The preference-conscious choice modelled and observed- Part II: Studies- Chapter 4: Study 1: Low-fat claims on real-market products
Chapter 5: Study 2: Low-fat claims on fictitious products
Chapter 6: Study 3: Whats behind the keyhole
Chapter 7: Study 4: "Local" by facts or by atmosphere?- Part III: General discussion
Chapter 8: Why do consumers get it wrong?- Chapter 9: Implications for fair labelling practices: How to get it right
Chapter 10: Concluding remarks.

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