Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups / Andrew Lim.
2022
JA85.2.N45
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Details
Title
Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups / Andrew Lim.
Author
Lim, Andrew, author.
ISBN
9783031153327 (electronic bk.)
3031153324 (electronic bk.)
9783031153310
3031153316
3031153324 (electronic bk.)
9783031153310
3031153316
Published
Cham, Switzerland : Palgrave Macmillan, 2022.
Language
English
Description
1 online resource.
Item Number
10.1007/978-3-031-15332-7 doi
Call Number
JA85.2.N45
Dewey Decimal Classification
658.800993
Summary
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability/accessibility, and connections to state actors through advocacy, public diplomacy, and nation branding. Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues.
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Palgrave studies in political marketing and management.
Available in Other Form
Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups.
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Table of Contents
1. Introduction
2. Palestine Solidarity Network Aotearoa
3. Israel Institute of New Zealand
4. Australia/Israel & Jewish Affairs Council
5. Australia Palestine Advocacy Network
6. Conclusion.
2. Palestine Solidarity Network Aotearoa
3. Israel Institute of New Zealand
4. Australia/Israel & Jewish Affairs Council
5. Australia Palestine Advocacy Network
6. Conclusion.