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Intro
Introduction
Discourse
Argumentation in Discourse
Agreement
Agreement in Discourse
Genres of Political Discourse: The Reasons For a Choice
References
Contents
List of Figures
Chapter 1: Agreement and Persuasion
1.1 Agreement as a Rhetorical Problem
1.1.1 Rhetoric as Persuasive Discourse
1.1.2 Genres
1.1.3 Ethos
1.2 Agreement in the New Rhetoric
1.2.1 Agreement and Ethos
1.2.2 The Audience and its Construction
1.2.3 Objects of Agreement
1.3 Agreement as an Argumentative Problem
1.3.1 Loci in NR
1.3.2 Topos/Locus and Endoxa

3.4 Agreement on Objects and Qualities: Nouns and Adjectives
3.5 Agreement on Implicit Premises: Presuppositions, Dissociation and Concession
3.5.1 Linguistic Presupposition
3.5.2 Dissociation
3.5.3 Concession
3.6 Agreement from Different Voices: Dialogism and Reported Speech
3.7 Agreement through Patterns of Figuration: Metaphoric Meaning
References
Chapter 4: The Presidential Announcement: Building Agreement on Disagreement
4.1 Kennedy and Nixon: A Statement and a Letter
4.2 After Watergate: From Carter to Obama
4.2.1 Jimmy Carter: The Outsider

4.2.2 Reagan and G.W. Bush: From the Rosy Scenario to Compassionate Conservatism
4.2.3 A Red Thread of Empowerment from Clinton to Obama
4.2.3.1 Introduction and Performative Statement
4.2.3.2 Programmes for Change
4.2.3.3 Final Peroratio
4.3 Final Remarks
References
Chapter 5: The Inaugural Address: Fostering Objects of Agreement
5.1 Move 1: The Construction of Agreement Through Appeals to Collective Identity and Unity of Purpose
5.2 Move 2. Spelling Out What Change Means: Problem Statement and Solution
5.3 Move 3. Invoking the Plural Presidency as a Call to Action

5.4 Move 4. Final Exhortation and Historic Quotation
5.5 Argumentative Schemes in the IA: Value-Based Reasoning and Endoxa
5.5.1 Signaling Agreement in the Schemes
5.6 Conclusion
References
Chapter 6: A Presidential Debate: Exploiting Agreement in an Adversarial Context
6.1 US Presidential Debates: Context and Genre
6.1.1 Nixon Vs Kennedy: The First Challenge
6.2 Reconstruction of Argumentative Patterns
6.2.1 ChallengerÅ› Prototypical Reasoning: Agreement on the Poor Performance of the Incumbent Government
6.2.2 Agreement on the Datum: The Growth Issue

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