Intro
Preface
Introduction
Contents
Part I Principles
1 Classical, Modern and Heuristic Rhetoric
1 Classical Rhetoric
2 Rhetoric in the Modern World
3 The Emergence of Heuristic Rhetoric
4 The Character and Moral Responsibility of the Orator
2 Contingency
1 Preliminary Contingencies
2 Contingencies of Language and Argument
3 Contingencies of Delivery
4 Contingencies Created by the Orator
3 Probability
1 The Probability of Argument, Narrative and Evidence
2 The Plausibility of the Speech
3 The Credibility of the Orator
4 Temporality

1 External Aspects of Temporality
2 Internal Aspects of Temporality
5 Strategic Construction
1 Strategic Constructions in Classical and Modern Rhetoric and Oratory
2 Strategic Construction in Heuristic Rhetoric
6 'Heuremes'-Patterns of Persuasive Argument
1 'Initial Adjustment'
2 'Representativeness'
3 'Thematic Replacement'
4 'Contrastive Probabilities'
5 'Parallel Probabilities'
6 'Simplification'
7 Summary of 'Heuremes'
Part II Practice
7 Classical Oratory
1 Antiphon: 'On the Murder of Herodes'
2 Cicero: 'In Defence of Milo'
8 Modern Oratory

1 Barack Obama: 'Speech at Election Night in 2008', and Donald Trump: 'Inauguration Speech'
2 Angela Merkel: 'An address to the nation'
3 Vladimir Putin: 'Crimean speech'
4 Mao Zedong: 'Speech at the Lushan Conference'
5 Aung San Suu Kyi: 'Speech at the International Court of Justice'
6 Pope Francis: 'Address to the United Nations General Assembly'
7 Ursula Burns: 'Speech for the Massachusetts Institute of Technology's 145th Commencement'
9 Heuristic Rhetoric in Modern Education and Society
10 Training for Heuristic Rhetoric
Bibliography and Recommended Readings