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Unlimited
Authorized users
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Document Delivery Supplied
Can lend chapters, not whole ebooks
Title
Marketiing for small B2B businesses: how content creates marketing muscle and powers traditional and digital marketing / Andrew Schulkind.
ISBN
9781484287415 (electronic bk.)
148428741X (electronic bk.)
1484287401
9781484287408
Publication Details
[S.l.] : Apress, 2023.
Language
English
Description
1 online resource
Item Number
10.1007/978-1-4842-8741-5 doi
Call Number
HF5415.1263
Dewey Decimal Classification
658.8/04
Summary
Small business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect's short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience's perspective. This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can't work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas. What You'll Learn Build a website that serves as the hub of your marketing Establish a content promotion plan that puts your content in front of the right audience Develop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing Create effective content in a timely manner with the resources you have available Track what is working and what needs improvement via an analytics platform to consistently produce strong marketing returns Who This Book Is For The primary audience is B2B small business owners and B2B small business marketing leaders.
Access Note
Access limited to authorized users.
Available in Other Form
Print version: 9781484287408
Chapter 1: The Marketing Mindset
Chapter 2: Defining Your Marketing Goals
Chapter 3: Creating Content that Provides Value
Chapter 4: Generating Great Content - From Ideas to Execution
Chapter 5: The Content Creation Process
Chapter 6: Branding and Design for Content Marketing
Chapter 7: Website Technology, Security, and Privacy
Chapter 8: Your Website As Marketing Hub
Chapter 9: Landing Pages, Lead Magnets, and Lead Products
Chapter 10: Promoting Your Content - Email, Social Media, and Beyond
Chapter 11: Measuring Success - Metrics and Analytics
Chapter 12: Systems for Ongoing Success
Chapter 13: Content Marketing Resources .
