Integrated marketing communications for public policy : perspectives from the World's largest employment guarantee program MGNREGA / Shriram Kadia.
Kadia, Shriram. author.
2022
JQ769.5.C54
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title Integrated marketing communications for public policy : perspectives from the World's largest employment guarantee program MGNREGA / Shriram Kadia.
Author Kadia, Shriram. author.
ISBN 9789811951183 (electronic bk.)
9811951187 (electronic bk.)
9789811951176
9811951179
DOI https://doi.org/10.1007/978-981-19-5118-3
Published Singapore : Palgrave Macmillan, 2022.
Language English
Description 1 online resource (xxiii, 136 pages) : illustrations (some color)
Item Number 10.1007/978-981-19-5118-3 doi
Call Number JQ769.5.C54
Dewey Decimal Classification 352.3840954
Summary This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world's largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries. Dr. Shriram Kadia is Canada based integrated marketing communications and digital marketing professional with more than 17 years of industry and academia experience. He holds a PhD in Management, and his research and teaching interests revolve around marketing communications, digital marketing, rural marketing, public policy, and rural development. Dr. Kadia has taught graduate and undergraduate level courses at reputed universities and colleges across the world. Prior to joining academia, he worked with Dentsu and Ogilvy, taking care of branding, advertising, and digital marketing initiatives.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form INTEGRATED MARKETING COMMUNICATIONS FOR PUBLIC POLICY.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Chapter I: Influence of IMC on Contemporary Communication Dissemination
Chapter II: Integration of IMC and Public Policy: A Historical Overview
Chapter III: IMC's Influence on Public Policy Schemes in India
Chapter IV: MGNREGA: The World's Largest Employment Guarantee Program
Chapter V: Role of IMC in MGNREGA's Communication Dissemination
Chapter VI: IMC's Influence on Social Protection Programs of Developing Nations and Futuristic Perspectives.

Browse Subjects

Show more subjects...

Statistics

from
to
Export