Branding Bangladesh : from 'bottomless pit' to a 'middle income' country / Imtiaz A. Hussain, Jessica Tartila Suma.
Hussain, A. Imtiaz, 1953-; Suma, Jessica Tartila.
2023
HD69.B7
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Title Branding Bangladesh : from 'bottomless pit' to a 'middle income' country / Imtiaz A. Hussain, Jessica Tartila Suma.
Author Hussain, A. Imtiaz, 1953-
ISBN 9789811971952 (electronic bk.)
9811971951 (electronic bk.)
9811971943
9789811971945
DOI https://doi.org/10.1007/978-981-19-7195-2
Imprint Singapore : Palgrave Macmillan, 2023.
Language English
Description 1 online resource
Other Standard Identifiers 10.1007/978-981-19-7195-2 doi
Call Number HD69.B7
Dewey Decimal Classification 658.827095492
Summary "Bangladesh is a country that has undergone rapid change across a wide range of sectors. Using an innovative interdisciplinary approach the authors examine new insights into understanding diverse themes such as nationalism, soft power, commodification and cultural identity, highlighting the contradictions and contention behind what the authors call the branding game." - David Lewis, Professor of Anthropology and Development, London School of Economics and Political Science, UK This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time. Imtiaz A. Hussain founded the Global Studies & Governance Department (GSG) at Independent University, Bangladesh (IUB, 2016), after serving in Philadelphia University and Universidad Iberoamericana (19902014). He has published over 20 academic books, journal articles and newspaper pieces that cover many regions (Afghanistan, the Atlantic area, Latin and North America, and South Asia), touching on diverse topics (the environment, politics, refugees, security, trade). He received his Ph.D. in Political Science from the University of Pennsylvania (1989), and serves as Executive Director of IUB's Center for Pedagogy. Jessica Tartila Suma is a Senior Lecturer at the Global Studies & Governance Department (GSG) at Independent University, Bangladesh. She is also a doctoral student in the College of Architecture, Planning, and Public Affairs (CAPPA) at the University of Texas, Arlington, and holds a Masters in Political Science (Rutgers University). She completed both her Masters in Development Studies (2013) and BSS (Honors) in Media and Communication (2008) at IUB, and has a keen interest in foreign policy, humanitarian assistance, refugee education, as well as political, communication, and democratic transitions.
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Source of Description Description based on print version record.
Added Author Suma, Jessica Tartila.
Available in Other Form Print version: 9789811971945
Branding Bangladesh
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Intro
Acknowledgments
Contents
List of Tables
1 Branding Bangladesh: Fixing a Fifty-Year Frame
Introduction: Images, Development, & Puzzles
Branding: Theoretical Contours
Empirical Context: Ground-level Stocktaking
Principles as Brands?
Nationalism
Socialism
Secularity
Democracy
Socioeconomic Changes
Ready-made Garments (RMGs)
International Migrants
Internal Migrants
From Finding Freedom to Cultivating Socioeconomic Resources
From a 'Bottomless Pit' Toward 'Middle Income': Socioeconomic Catalysts?

From 'Bottomless Pit' to 'Middle-Income' Identity
Education
Women Empowerment
Securing Society
Four Branding Considerations
Fitting Flesh into Framework
Organization
Notes
2 Evolution of the 'Bangladesh Brand': Pre-1971 Blues
Introduction
National Identity Search & Genocide
Language Movement Frame
Interim Settings
National Crisis Amplifying Liberation War
The Six-Point Movement
Framing the Mass Upsurge
Storm & Election as Frames
Operation Searchlight
National Media Crisis
'Genocide' in the International Media

Massacre of Scholars & Across Academic Heartland
Dragged-in India
Crisis & its International Significance
Conclusions
Notes
3 Post-liberation Identity Framing
Introduction
Winning Freedom
'Nourishment in the Sweetness of Independence'10: Joi Bangla
Amartya Sen's Bashonti Bala Euphemy Against Demi-God and Evil Alternatives
Amartya Sen's Entitlement Theory
Act of God
The Demi-God
Internal Evil
Food Basket
Bangabandhu's Assassination and International Conspiracy
International Mystery
Islamization of Bangladesh: A New Brand

Indemnity Act Clashing with Democratic Identity Aspirations: Symbolizing Nur Hussain and Shahbagh
The Dragon Seed: Indemnity Act
Shahbagh Movement and Identity Predicament
'Ekushey': A Guiding Philosophy Against Oppression, Injustice and Denial
Securing Rohingya
Concluding Comments
Notes
Bibliography
4 Microfinance & Social Safety Net Programs: Cracking the Developmental Riddle
Introduction
Organization
Alternatives to Microfinance?
Cultural Economy
Variables Contributing to Microcredit Success:
Microfinance Shaping Middle-income Realities

Social Safety Net Programs (SSNPs) as Middle-income Cushions
Conclusions
Notes
Bibliography
5 Funneling Frames Amid Developmental Imperatives: How 'Primrose' the Pathway Home?
Introduction
Branding Bangladesh
What Brand Bangladesh?
Freelancer's Viewpoint
Theoretical Views
Microfinance
Banks
Notes
6 Conclusions: Branding Bangladesh & Cluttered Forthcoming Canvases
Litmus-testing Reputation
Different Drumbeats
Index

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