Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing / Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi, editors.
Kilpatrick, Bruce, editor.; Kobel, Pierre, 1961- editor.; Këllezi, Pranvera, editor.
2023
K3264.C65
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Title Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing / Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi, editors.
ISBN 9783031074226 (electronic bk.)
303107422X (electronic bk.)
3031074211
9783031074219
DOI https://doi.org/10.1007/978-3-031-07422-6
Published Cham : Springer, [2023]
Copyright ©2023
Language English
Description 1 online resource (xvii, 457 pages).
Other Standard Identifiers 10.1007/978-3-031-07422-6 doi
Call Number K3264.C65
Dewey Decimal Classification 342.08/58
Summary This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed December 29, 2022).
Added Author Kilpatrick, Bruce, editor.
Kobel, Pierre, 1961- editor.
Këllezi, Pranvera, editor.
Series LIDC contributions on antitrust law, intellectual property and unfair competition.
Available in Other Form Print version: 9783031074219
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Intro
Preface
Contents
Contributors
Abbreviations
Part I: Antitrust in Data Driven Markets
1: International Report
1.1 Introduction
1.2 Background
1.3 Defining the Term ``Platform ́́
1.3.1 Legal Framework
1.3.2 Characteristics
1.3.3 Different Types of Digital Platforms
1.3.4 Market Definition
1.4 Market for Free Services
1.4.1 General
1.4.2 Fundamental Acceptance of the Concept of Markets for Free Services
1.4.3 Methodological Issues
1.5 Market Power and Abuse of Dominant Position
1.5.1 General
1.5.2 Relevant Criteria

1.5.3 Relative Market Power or Economic Dependency
1.5.4 Other Legal Instruments
1.6 Undertakings with Excessive Market Power
1.6.1 General
1.6.2 European Level: Digital Markets Act
1.6.3 German Law
1.6.4 French Law
1.6.5 UK Law
1.6.6 Other Jurisdictions
1.7 Comparison Portals
1.8 Most Favoured Nation Clauses
1.8.1 General
1.8.2 MFN-Related Specific Regulation
1.9 Interaction Between Competition Law and Data Protection Regulation
1.9.1 General
1.9.2 Starting Point: Complementary Relationship
1.9.3 Current Approaches

1.9.4 Need for Further Coordination
1.10 General Terms and Conditions, Consumer Protection
1.11 Telecommunication Sector
1.11.1 General
1.11.2 Consumer Protection
1.11.3 Mergers and Abuse of Dominant Position
1.12 Summary
2: Australia
2.1 Introduction
2.2 Platform
2.3 Relevant Market and Free Services
2.4 Market Power and Data
2.5 Misuse of Market Power
2.5.1 Sector-Specific Regulation: Telecommunications Industry
2.6 Acquisition of Market Power
2.7 Consumer Protection
2.7.1 Data Collection
2.7.2 ACL Provisions
2.7.2.1 Unfair Contract Terms

2.7.2.2 Unfair Trading Practices
2.7.3 Comparator Websites
2.7.4 Price Parity Clauses
2.8 Data Protection
2.8.1 Background to the Australian Information Privacy Law Framework
2.8.2 The Platform Context
2.8.3 The CDR
2.9 Online Advertising
2.10 Conclusion
3: Austria
3.1 Introductory Remarks
3.2 The Role of Antitrust Authorities Regarding the Digital Economy
3.2.1 Digitalization, a New Field of Law in Austrian Competition Law
3.2.2 Austrian Competition Law and Its General Approach to the Digital Economy

3.2.3 Austrian Competition Law and Data Protection, Compared to the German Law and Practice
3.2.4 Assessment of Market Power and the Relevance of Network Effects in Digital Markets
3.2.5 Amazon and the General Definition and Concept of a `Platform ́
3.2.6 Can There Be an Antitrust `Market ́for Free Services?
3.2.7 Online Advertising
3.2.8 Best-Price Clauses and Most-Favoured-Nation Clauses
3.2.9 Network Cooperation in the Telecommunication Sector
3.2.10 Abuse Without Dominance?
3.2.11 Consumer Protection
4: Belgium
4.1 Introduction

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