Innovation mechanics in start-ups : practice, strategies and impacts / Varun Gupta.
Gupta, Varun, author.
2023
HD62.5
Available Online

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Title Innovation mechanics in start-ups : practice, strategies and impacts / Varun Gupta.
Author Gupta, Varun, author.
ISBN 9783031197413 (electronic bk.)
3031197410 (electronic bk.)
3031197402
9783031197406
DOI https://doi.org/10.1007/978-3-031-19741-3
Published Cham : Springer, [2023]
Copyright ©2023
Language English
Description 1 online resource (xxv, 172 pages) : illustrations (chiefly color).
Other Standard Identifiers 10.1007/978-3-031-19741-3 doi
Call Number HD62.5
Dewey Decimal Classification 658.1/1
Summary Innovation Mechanisms in Start-ups: Practice, Strategies and Impacts serves as a practical resource for startups looking for innovating their business models in domestic and global markets. This book's main objective is to describe the innovative business practices adopted by startups during the pandemic, with a special emphasis on value proposition innovation and business model innovation more generally. In order to promote open innovation, this book emphasizes the value of strategic alliances with academic libraries, peer startups, and freelancers. Additionally, using actual startup case studies, it was shown how important technological innovation is for gathering feedback, prototyping, and conducting both secondary as well as primary market research. Startups can utilize the technology evaluation and adoption frameworks as a useful reference when choosing a technology to embrace strategically. The need of regularly experimenting with new approaches, learning from mistakes, and enhancing current processes is also emphasized in this book. The ability to dispel falsehoods, capitalize on technological advancements, and form strategic alliances will be essential for innovation even in times of pandemic. This book links theoretical insights with practical experiences of startups amid the pandemic. With a perfect balance of empirical research and assessment study types, this book is a source of quick knowledge for entrepreneurs, academics and researchers on how to enhance a companys innovative capacities and success rates. The BMI-Pandemic 2.15 model, which is an expanded version of the Odyssey 3.14 model, is presented in this book which highlight 15 guidelines to follow in order to innovate business models in pandemics. This book is suitable for Entrepreneurs, Academicians, Researcher and Technologists.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed December 28, 2022).
Series Innovation, technology, and knowledge management. 2197-5701
Available in Other Form Print version: 9783031197406
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Introduction
Part 1: Innovations in Collaborations
Strategic Alliances with University Libraries
Freelancer Supported Innovation in Startups
Strategic Alliances with Peer Startups
Part 2: Technology Adoptions
Technological Support for Business Model Innovation
Customer Feedback Acquisition Technologies for fostering Innovation
Part 3: Questioning established norms and practices
Integrating Ideation and Hackathons for Business Model Innovation: 360 Degree Approach
Global Market Research for Value Proposition Innovation Amid Pandemics
Sustained Business Growth in Startups during pandemic: Competency-Industry Relatedness (C-IR) Framework
Discussion, Conclusion & Strategic Directions.

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