Intro
Contents
Digitalization in Social and Corporate Responsibility
Barriers to Digital Business and Challenges of Social Innovations in Georgia
1 Introduction
2 Research Methodology and Results
3 Barriers to Advancing a Digital Business
4 Research Conclusions
References
The Impact of the Covid Pandemic on Consumer Ethics and Corporate Responsibility
1 Introduction
2 Theory
3 Research Method
4 Case Study
5 Results and Discussion
6 Conclusion, Limitations and Further Research
References

The Importance of Digitalization of Legal Documents Preparing Process and Its Impact on Peoples' Legal Guarantees
1 Introduction
2 What It Means to Digitalize Legal Documents?
3 How Can Legal Documents Transform Digitally?
4 Benefits and Importance of Digitalization
5 Conclusion
References
Stakeholder Interests in the Support Landscape of for profit Incubators
1 Introduction
2 Theoretical Approach
3 Methodology and Data Collection
4 Case Studies
5 Conclusion, Limitations and Further Research
References

Customer Persuasion and Branding Through Digital Communication During Covid-19
1 Introduction
2 Establishing a Connection Between Brand and Target Audience
2.1 Theories of Marketing Communication and Persuasion
2.2 Digital Space and Covid-19
3 Consumer Communication and the AIDA Model
3.1 Emotions
Cognitive and Non-cognitive Aspects in Marketing
3.2 The AIDA Model and Neuroscience Approaches
4 Research Findings and the 5-Stage Model
4.1 Research Goals and Objectives
4.2 Research Methodology
4.3 Research Results and Findings
5 Conclusion
Appendix

5.3 Under Armour
6 Outlook
6.1 Strategic Checklist
6.2 Technical Check List
6.3 Limitations and Restrictions
6.4 Future Research
References
Integrated Digital Sales Platform for the Solution of Customer Needs
1 Introduction
2 Theory
2.1 Sales
2.2 Digital Sales
3 Research Method
3.1 Data Collection
3.2 Variables
3.3 Statistics
4 Results
5 Conclusion and Limitations
References
Social Commerce as a Value Driver-Opportunities and Limitations of Direct Sales
1 Introduction
2 The Emergence of Social Commerce