Reinventing fashion retailing : digitalising, gamifying, entrepreneuring / Eirini Bazaki, Vanissa Wanick, editors.
Bazaki, Eirini, editor.; Wanick, Vanissa, editor.
2023
HD9940.A2 R45 2023
Available Online

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Can lend chapters, not whole ebooks

Details

Title
Reinventing fashion retailing : digitalising, gamifying, entrepreneuring / Eirini Bazaki, Vanissa Wanick, editors.
ISBN
3031111850 (electronic bk.)
9783031111853 (electronic bk.)
3031111842
9783031111846
DOI
https://doi.org/10.1007/978-3-031-11185-3
Published
Cham, Switzerland : Palgrave Macmillan, [2023]
Language
English
Description
1 online resource (1 volume) : illustrations
Item Number
10.1007/978-3-031-11185-3 doi
Call Number
HD9940.A2 R45 2023
Dewey Decimal Classification
687.068/8
Summary
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from digital title page (viewed on January 18, 2023).
Added Author
Bazaki, Eirini, editor.
Wanick, Vanissa, editor.
Series
Palgrave studies in practice : global fashion brand management
Available in Other Form
REINVENTING FASHION RETAILING.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
The state of fashion retailing post-pandemic: trends, challenges and innovations / Vanissa Wanick and Eirini Bazaki
Helping online fashion customers help themselves: personalised recommender systems / Artur M. Pereira, Evandro de Barros Costa, Thales Vieira, André R. D. Landim, and J. Antão B. Moura
Brand storytelling, gamification and social media marketing in the "metaverse": a case study of The Ralph Lauren Winter Escape / Vanissa Wanick and James Stallwood
The use of augmented reality to enhance consumer experience: the case of Kohl's Snapchat virtual closet and Sephora virtual artist / Vanissa Wanick, James Stallwood, and Eirini Bazaki
Skins in the game: fashion branding and commercial video games / Emma Reay and Vanissa Wanick
Becoming a fashion blogger entrepreneur: the case of Chiara Ferragni / Eirini Bazaki and Elena Cedrola
Crowdfunding Nascent fashion brands / Christopher Buckingham.

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