Export market orentation: a comprehensive literature review / Mohammad Osman Gani, Anisur R. Faroque, Yoshi Takahashi.
2023
HF1416
Linked e-resources
Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Export market orentation: a comprehensive literature review / Mohammad Osman Gani, Anisur R. Faroque, Yoshi Takahashi.
ISBN
9789811988073 (electronic bk.)
9811988072 (electronic bk.)
9811988064
9789811988066
9811988072 (electronic bk.)
9811988064
9789811988066
Publication Details
Singapore : Springer, 2023.
Language
English
Description
1 online resource
Item Number
10.1007/978-981-19-8807-3 doi
Call Number
HF1416
Dewey Decimal Classification
658.8/4
Summary
This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed January 27, 2023).
Added Author
Faroque, Anisur R. author.
Takahashi, Yoshi, author.
Takahashi, Yoshi, author.
Series
SpringerBriefs in business, 2191-5490
Available in Other Form
Print version: 9789811988066
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
Chapter 1: Introduction
Chapter 2: Research methodology
Chapter 3: Theoretical assessment
Chapter 4: Methodological assessment
Chapter 5: Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship
Chapter 6: Future research, Implication, Limitation and Conclusion.
Chapter 2: Research methodology
Chapter 3: Theoretical assessment
Chapter 4: Methodological assessment
Chapter 5: Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship
Chapter 6: Future research, Implication, Limitation and Conclusion.