Intense group behavior and brand negativity : comparing rivalry in politics, religion, and sport / Cody T. Havard.
Havard, Cody T., 1981- author.
2023
HM716
Available Online

Linked e-resources

Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks

Details

Title
Intense group behavior and brand negativity : comparing rivalry in politics, religion, and sport / Cody T. Havard.
Author
Havard, Cody T., 1981- author.
ISBN
9783031234569 (electronic bk.)
3031234561 (electronic bk.)
9783031234552
3031234553
DOI
https://doi.org/10.1007/978-3-031-23456-9
Published
Cham : Palgrave Macmillan, [2023]
Copyright
©2023
Language
English
Description
1 online resource (xix, 120 pages) : illustrations
Item Number
10.1007/978-3-031-23456-9 doi
Call Number
HM716
Dewey Decimal Classification
305
Summary
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups. Cody T. Havard is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed January 23, 2023).
Available in Other Form
Printed edition 9783031234552
Printed edition 9783031234576
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Chapter 1: Group Behavior and Negativity: Why Comparisons are Needed
Chapter 2: Investigating Perceptions of Out-groups in Sport and United States Politics
Chapter 3: Rivalry and Group Behavior in Sport and Religious Brands
Chapter 4: Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum
Chapter 5: Shared Perspectives: Can Common Interests Help Decrease Out-group Derogation?
Chapter 6: Continuing the Journey.

Browse Subjects

Show more subjects...

Statistics

from
to
Export