Media innovations AR and VR: success factors for the development of experiences / Elle Langer.
2023
QA76.9.A94
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Title
Media innovations AR and VR: success factors for the development of experiences / Elle Langer.
Author
ISBN
9783662662809 (electronic bk.)
3662662809 (electronic bk.)
3662662795
9783662662793
3662662809 (electronic bk.)
3662662795
9783662662793
Publication Details
Berlin, Germany : Springer, [2023]
Language
English
Description
1 online resource : illustrations
Item Number
10.1007/978-3-662-66280-9 doi
Call Number
QA76.9.A94
Dewey Decimal Classification
006.8
Summary
Definition for immersive media Economic characteristics for media innovations User experience and presence experience in real world Analysis of success factors on user and producer level Augmented and virtual reality are media innovations with specific characteristics. They create an immersion for the user, as the user is immersed in the medium and its 360 environment. To develop content and applications for AR and VR successfully, various factors must be in alignment: the users need and experience in the 360 environment, the story, and the type of media usage. Content producers face novel challenges in content development, method selection, and teamwork in the development process. Target groups Students Companies Advertising agencies Media industry Content producers who want to learn more about immersive media or are looking for concrete help The author Elle Langer is an experienced and award-winning innovation manager for media and communication products. She has developed and produced numerous non-fiction formats and documentaries for national and international clients. Since 2014, she specializes in the immersive media AR and VR. As the founder and CEO of "pimento formate" she supports companies in VR and AR projects for edutainment, art, music, mental health and various communication projects. As a board member of Virtual Reality Berlin-Brandenburg e.V. she played a major role to establish the immersive media landscape in Germany. This book is a translation of the original German 1st edition Medieninnovationen AR und VR by Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com) This English Book was corrected finally by Stephanie Manz and the author Elle Langer. .
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Table of Contents
Introduction
Methods
Explanation of terms
AR and VR in the media context
User experience and needs
Prouzents for expert interviews
Analysis of expert interviews
Outlook
Appendix 1
Appendix 2
Appendix 3
Appendix 4.
Methods
Explanation of terms
AR and VR in the media context
User experience and needs
Prouzents for expert interviews
Analysis of expert interviews
Outlook
Appendix 1
Appendix 2
Appendix 3
Appendix 4.