Entrepreneurial marketing : beyond professional marketing / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry.
2023
HF5415.13 .K67 2023
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Title
Entrepreneurial marketing : beyond professional marketing / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry.
Author
Edition
First edition.
ISBN
9781119835431
1119835437
9781119835448
1119835445
9781119835202
1119835437
9781119835448
1119835445
9781119835202
Published
Hoboken, NJ : Wiley, [2023]
Language
English
Description
1 online resource.
Call Number
HF5415.13 .K67 2023
Dewey Decimal Classification
658.8
Note
Includes index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based upon online resource; title from PDF title page (viewed March 13th, 2023).
Added Corporate Author
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