From art to marketing : the relevance of authenticity to contemporary consumer culture / Marta Massi.
Massi, Marta, 1980- author.
2023
N8600
Available Online

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Title From art to marketing : the relevance of authenticity to contemporary consumer culture / Marta Massi.
Author Massi, Marta, 1980- author.
ISBN 9783030170080 (electronic bk.)
303017008X (electronic bk.)
9783030170073
3030170071
DOI https://doi.org/10.1007/978-3-030-17008-0
Published Basingstoke : Palgrave Macmillan, 2023.
Language English
Description 1 online resource : illustrations
Other Standard Identifiers 10.1007/978-3-030-17008-0 doi
Call Number N8600
Dewey Decimal Classification 706.88
Summary Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally. Marta Massi is an Assistant Professor of Marketing at Universit Cattolica del Sacro Cuore in Milan, Italy. Previously, she was a visiting scholar at Deakin University, Australia and McGill University, Canada. With her interests revolving around branding and arts marketing, Martas research has been published in a number of leading journals, such as the Journal of Consumer Affairs and the International Journal of Technology Management.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form From art to marketing.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. Authenticity: A Polemial Concept
2. The Concept of Authenticity in the Broader Literature
3. Authenticity in Marketing: Reality or Oxymoron
4. Building Brand Authenticity: The Managerial Perspective
5. Authenticity: Is It Really What Consumers Want?
6. The Study of Authenticity: Implications and Future Research.

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